Newspapers warned about coming mobile force

Newspapers warned about coming mobile force
SHARE
THIS



The newspaper industry needs to stop ploughing resources into plugging holes in print revenues and focus on where the future lies, digital, in particular mobile, according to Digital First Media editor-in-chief Jim Brady

Speaking at the Panpa 2013 Future Forum last week, Brady (pictured), who has overseen the editorial strategy of his company’s 18 daily newspapers, 172 non-dailies and 154 websites in the US, warned his Australian counterparts that they need to put digital first.

“When I say digital, I mean mobile too,” said  Brady. “Six months ago not one of our websites had more mobile traffic than web traffic, now 40% of them do. It’s happening that fast in the US that probably in a year from now there’ll be a lot more mobile traffic then we have web.

“I’d be asking is anybody firing up an iPad app at the morning news meeting, see what the app looks like, or are people assuming someone else is looking after that. If that’s the case, you’re not part of that new philosophy.”

He said publishers are dedicating too many resources to the survival of print.

“Most of our revenue (75%) – albeit quickly declining revenue – still comes from print,” he said. “This latter fact has lulled publishers into spending too much time and energy on print. So what we’re doing is focusing on where the growth potential and future lies. This isn’t easy, but hearing how we’re trying to do it would hopefully bring some value."

Brady said to be digital first you have to build your workflow around digital.

"One of first newspapers we went into, at their morning newsroom meeting, they sat down and said ‘what do we have for tomorrow?’. Tomorrow?. It’s 10am in the morning, you’ve got more traffic on your website now than any other time of day. Why are you worrying about what’s going in the newspaper in 18 hours time? Should be worrying about what’s on their website now, and at 12pm, and 2pm, the news happening all day, that will write the newspaper.

“We don’t hold news stories for print. Why would we do that? People argue that they want the credit for breaking a story, they've no concept that putting something on the web first is breaking that story. We fight this one a lot, but outside of very rare circumstances, we don’t hold stories when they're ready to go.”

Brady is currently overseeing the rollout of Project Thunderdome in the US, a project aiming to create a centralised team that produces high quality non-local journalism for all Digital First Media mastheads, across all platforms.

The project will free local journalists to focus on local content that helps engage the community and drive local audiences.

Please login with linkedin to comment

Latest News

Media Execs Weigh In On TV Upfront Season: Starcom Australia CEO Toby Barbour
  • Media

Media Execs Weigh In On TV Upfront Season: Starcom Australia CEO Toby Barbour

The upfront season may have wrapped up, however, media execs in adland are still wrapping their heads around the plethora of new content and programming. With each network promising jam-packed slates for 2019, B&T wanted to find out what media agency executives made of the upfronts, those who the networks are essentially pitching to. So, […]

Chris Bath To Join Network 10 As National Weekend News Anchor
  • Media

Chris Bath To Join Network 10 As National Weekend News Anchor

Network 10 has announced the appointment of Chris Bath as its national weekend news presenter for 10 News First. Bath is one of Australia’s most respected news and current affairs presenters and seasoned journalists. Her career includes 20 years at the Seven Network, where she presented Seven News and hosted Sunday Night from its launch, […]

DDB Sydney & Volkswagen Release Censored Version Of ‘Too Powerful For TV’ Ad
  • Advertising
  • Campaigns

DDB Sydney & Volkswagen Release Censored Version Of ‘Too Powerful For TV’ Ad

During the weekend of the Bathurst 1000 in October, Volkswagen Commercial Vehicles premiered its ‘Too Powerful For TV’ campaign for the new Amarok V6 Ultimate 580. However, Ad Standards found the commercial to be “unsafe” for showing reckless driving that would breach road rules, and it was subsequently discontinued. Volkswagen and DDB Sydney have since […]

The Dangers Of An Outside-In Approach To Improving A Business
  • Opinion

The Dangers Of An Outside-In Approach To Improving A Business

Peter Shields (pictured below) is expert at assisting individual and collective leadership and author of Leadership Alchemy – a book about transforming business value from the inside out. In this guest post for B&T, Shields takes a look at the “outside-in” approach to assessing any business and the dangers it brings… According to a 2016 report by Consultancy […]

Opinion

by B&T Magazine

B&T Magazine
DrinkWise & Clems Melbourne Launch ‘The Internet Remembers’ For Xmas Partying
  • Campaigns

DrinkWise & Clems Melbourne Launch ‘The Internet Remembers’ For Xmas Partying

DrinkWise and Clemenger BBDO Melbourne have launched a campaign for the responsible drinking organization titled ‘The Internet Remembers’. Launched to coincide with the Christmas party season, the campaign has been developed to encourage young Australian drinkers to adopt a responsible attitude to alcohol by reminding them that The Internet Remembers what happens when they’re drunk. […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Suncorp Chooses Leo Burnett Sydney To Handle Creative For APIA
  • Advertising

Suncorp Chooses Leo Burnett Sydney To Handle Creative For APIA

Financial services group Suncorp has announced the appointment of Leo Burnett Sydney as the new creative agency for over-50s insurance brand APIA. Leo Burnett replaces DDB Melbourne on the account, with the latter left off Suncorp’s creative agency roster following a review earlier this year. Suncorp recently implemented a masterbrand strategy which brings together the […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]

Remarkable Marketers: Meet Airtasker’s Alexandra Aguirre Tully
  • Marketing
  • Partner Content

Remarkable Marketers: Meet Airtasker’s Alexandra Aguirre Tully

There are some pretty remarkable people in our industry, each offering their own unique perspective to adland. While we spend so much time learning about our peers’ career highlights, B&T thought it high time to dig a little deeper, and find out what makes the shining stars of our industry tick and, at times, tock. So, we’ve recently […]

Partner Content

by Carat

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp
  • Advertising

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp

Ikon Communications strategist and account planner Vince Usher has been named Top Dog at Miami Ad School’s 2018 Account Planning course. Usher, who worked in teams throughout the course, also won three ‘Best Campaign’ awards for his work on live briefs by craft beer client 4 Pines, Tourism Australia and Ford. His team partner on […]

Drummond Golf Unveils ‘For The Love Of Golf’ Via JWT Melbourne
  • Advertising
  • Campaigns

Drummond Golf Unveils ‘For The Love Of Golf’ Via JWT Melbourne

Drummond Golf has launched its first brand campaign via J. Walter Thompson Melbourne.  The campaign speaks to golf lovers of all ages and skill levels about the benefits and frustrations of the game. Reinforcing that no-one understands and loves the game quite like Drummond Golf. Drummond Golf marketing director Ravi Abeyaratne said: “Our business and franchisees were […]

“Every Brand Does Need A Podcast Strategy”: Mamamia Creative Chief Mia Freedman
  • Marketing
  • Media

“Every Brand Does Need A Podcast Strategy”: Mamamia Creative Chief Mia Freedman

Brands have been advised to sharpen their plans for podcasts in the media mix, as audiences and creativity continue to explode in Australia and abroad. Speaking at Mamamia’s Podcasts Unplugged event in Sydney last Wednesday, chief creative officer Mia Freedman said not every brand needs a podcast, “but every brand does need a podcast strategy”. “We’ve […]

Clems Sydney Unveils Festive Spot For HP
  • Campaigns

Clems Sydney Unveils Festive Spot For HP

Get set to get all festivey with this fun Christmas spot. Or, alternatively, get drunk on eggnog. We don't mind.

by B&T Magazine

B&T Magazine