Newspapers Should Have Strong Opinions: Industry Boss

Newspapers Should Have Strong Opinions: Industry Boss
SHARE
THIS



Australia’s newspapers are right to have a strong political leaning in their editorial and if readers don’t like it then don’t read it. That’s the view of Mark Hollands, CEO of The Newspaper Works, the industry body that champions the views of Australia’s major newspaper publishers.

Hollands’ comments come on top of Monday’s announcement that The Newspaper Works, acting on behalf of the four major publishers it represents, had launched a PR campaign to reaffirm the value that quality journalism brings for both readers and advertisers.

Arguably another concern for newspapers is a reader perception that the editorial is drifting too far left or right in its political persuasion and, in doing so, sacrificing impartiality and independence. News’ perceived drift to the (pro-Abbott) right and Fairfax’s move to the (anti-Abbott) left a case in point.

However, Hollands argues a strong point of view has always been the trademark of newspapers. “All I’d say is if you don’t like the opinion that’s being expressed, if it’s something you don’t agree with, then maybe it’s time you moved on,” he argued.

Hollands said newspapers have had, and should have, a political standpoint and cited his own time in Britain’s press in the eighties as a case in point.

“Take The Guardian as an example, they’ve always had an opinion, they’re famous for it. They’d be pretty intellectually moribund if they didn’t.

“When I worked at the Sunday newspaper The Observer (in the UK) on the walls above the sub’s desk were pictures of Labor politicians and everybody knew where they stood; you  worked at that paper because you were a God-fearing Labor voter and you believed in what they believed in and so forth. Newspapers don’t get a reputation for not having a point of view.

“You think The Australian didn’t take a strong view of The Dismissal in 1975? Newspapers throughout history have had strong points of view,” Hollands argued.

InfluentialByNature_large

As for Monday’s “Influential By Nature” campaign, Hollands told B&T that it was initiative of the four publishers The Newspaper Works represents – APN News & Media, Fairfax Media, News Corp Australia and West Australian Newspapers (Seven West Media).

“It’s about making crystal clear what the industry stands for and what it’s about,” he said. “We are about the notion of influence and a lot of the influence (by newspapers) is for the good of society.

“Take (Sydney’s) Daily Telegraph campaign for western Sydney, it’s been very effective and it is for the good of those people who live in the west and that cascades down from The Tele to local newspapers too.

“It proves that newspaper media is influential, and that’s something to be proud of, and frankly the industry is proud of it and it shows it doesn’t step away from its influence,” Hollands said.

Latest News

Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]