Newspapers not yet dead

Newspapers not yet dead

Aussies are still clamouring for news as new monthly data from EMMA show a 7% increase digital audiences.

B&T Magazine
Posted by B&T Magazine

Well over three-quarters of the population are still within reach of print newspapers each month, 86% in fact, and the digital audience increase has helped keep the overall readership positive.

“A number of titles continue to show strong audience results across print and digital platforms,” Hollands said, citing performances from The Advertiser (+5%), The Canberra Times (+12.6%) and the Sunshine Coast Daily (+7.5%).

“We are seeing excellent growth in regional centres and as well as larger urban areas. Regional newspapers have a very strong story to tell.”

Separate data from EMMA (Enhanced Media Metrics Australia) also showed that those who read newspapers generally are bigger spenders.

Mark Hollands, chief executive of The Newspaper Works, said this was representative of newspapers attracting a more affluent audience.

On digital platforms particularly, the research showed those who read the newspaper on smartphones will spend on average $500 a year more than those who don’t.

Similarly with those who choose to absorb their news on tablets will spend on average $900 a year more than tablet owners overall.