Newspaper Media Reaches Nearly All Aussies

girl with a laptop sitting on newspapers
SHARE
THIS



Newspaper media reaches 94 per cent of all Australians, or 16.5 million people, with printed newspapers still commanding the largest share and digital readership growing at the fastest pace, today’s emma (Enhanced Media Metrics Australia) data for the 12 months to April 2015 has shown.

National and metro printed newspaper media reach 12.4 million people over a four week period, while community newspapers are firm favourites with Australians, with an audience of 7.9 million, or 44 per cent of the population.

Printed newspaper media reaches seven in 10 people, or 3.4 million, aged under 30, with digital closing the gap at 65 per cent of young people, or 3.2 million. While older demographics still prefer print, digital has a strong footprint among those aged 70+ at 990,000, or 47 per cent of this demographic.

Digital newspaper media readership continues to grow, with PC and laptop readership still leading with an audience of 10.6 million, or 59 per cent of the population. It was followed by mobile at three million, or 17 per cent of people, and tablet at 2.7 million or 15 per cent of people.

Mobile once again leads newspaper media readership growth, rising by 15 per cent year on year, followed by table at five per cent and PC/laptop at four per cent. The digital readership growth was spearheaded by those aged under 25, up 12 per cent year on year.

“The emma data clearly shows that newspaper media continues to reach nine in 10 Australians, who still consume the majority of their news and information from printed newspapers. The ability of newspaper media to inform and influence their audience is unrivalled and this is true for cities, regional and rural communities,” said The Newspaper Works CEO Mark Hollands.

The Sydney Morning Herald continues to lead with the highest cross-platform readership, 5.48 million readers, followed by The Daily Telegraph on 4.48 million and the Herald Sun on 4.17 million. 

Screen Shot 2015-06-11 at 9.21.48 AM

Please login with linkedin to comment

Latest News

“Young Talent Need Time For More ‘Blue Sky’ Thinking”: NewsMediaWorks CEO
  • Advertising
  • Marketing
  • Media
  • Technology

“Young Talent Need Time For More ‘Blue Sky’ Thinking”: NewsMediaWorks CEO

NewsMediaWorks has come on board once again to sponsor B&T’s 30 Under 30 Awards, and we caught up recently with CEO Peter Miller (pictured above) to talk all about young talent in the industry, and what can be done better to foster and preserve it. Why has NewsMediaWorks decided to partner with the 30 Under […]

by B&T Magazine

B&T Magazine
Former News Corp Corporate Affairs Chief Joins Seven West Media
  • Media

Former News Corp Corporate Affairs Chief Joins Seven West Media

Seven West Media (SWM) may have found a replacement for its recently-departed corporate affairs boss Simon Francis. Stephen Browning, who was previously News Corp’s corporate affairs chief, is now working as a communications consultant at SWM, according to The Australian. It’s understood that SWM chief executive Tim Worner will work closely with Browning in the […]

by B&T Magazine

B&T Magazine
Bohemia Hires Rebecca Hamilton As Media Director
  • Advertising
  • Media

Bohemia Hires Rebecca Hamilton As Media Director

M&C Saatchi Group-owned media agency Bohemia has announced the appointment of Rebecca Hamilton as its media director to lead the Freedom Furniture and Michael Hill accounts. Hamilton joins Bohemia from Disney Theatrical Productions, where she played an integral role in the success of The Lion King and Aladdin the Musical. Prior to that, Hamilton was […]

Zenith’s Shaun Harmor Joins Posterscope As Group Business Director
  • Advertising
  • Media

Zenith’s Shaun Harmor Joins Posterscope As Group Business Director

Out-of-home agency Posterscope has announced it has welcomed Shaun Harmor to its Melbourne team as group business director. Reporting to national general manager David Campbell, Harmor joins Posterscope’s national leadership team and assumes responsibility for driving the pioneering and service delivery in the Melbourne market. With an investment and trading background across a number of […]

Compare The Market Hires New Chief Marketing Officer
  • Marketing

Compare The Market Hires New Chief Marketing Officer

Finance comparison website Compare the Market has announced the appointment of Jenny Williams as its chief marketing officer. Williams brings with her more than 30 years’ experience in technology-driven marketing to the role, and is well-known for her digital expertise. She joins Compare the Market from Ideagarden, where he led brand, digital and marketing transformations. […]

Emirates Tells Travellers ‘Don’t Upgrade Your Seat, Upgrade Your Airline’ In Funny New Ads
  • Advertising
  • Campaigns

Emirates Tells Travellers ‘Don’t Upgrade Your Seat, Upgrade Your Airline’ In Funny New Ads

Emirates has released its latest marketing campaign to promote travel on its award-winning Economy class. Emirates’ latest ads feature a series of characters who try to wrangle a seat upgrade at an unnamed airline’s check-in counter. Each spot ends with the ultimate tip for travellers: “Don’t upgrade your seat, upgrade your airline. Fly Emirates.” Seasoned […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine