NewsLifeMedia Appoints Sabrina Chan As Head Of Insights

NewsLifeMedia Appoints Sabrina Chan As Head Of Insights
SHARE
THIS



NewsLifeMedia CEO Nicole Sheffield has announced the appointment of Sabrina Chan as the company’s head of insights.

Chan joins NewsLifeMedia from Pacific Magazines where she was insights manager for the past five years.

In her new role, which she starts August 24, Chan will be responsible for NewsLifeMedia’s research division, providing thought leadership through quantitative and qualitative research relating to consumer behaviour and attitudes, to uncover and deliver insights and recommendations for commercial initiatives.

Sheffield said: “Following on from our recent strategic content sales network announcement, NewsLifeMedia is focused on thought leadership, understanding our content verticals and social influence through deep consumer connection. This will see NewsLifeMedia unlock the full potential of our category leadership and expertise in developing content for clients that connects with consumers.

“There is no better person than Sabrina Chan to manage this for our business to ensure our thought leadership and research is unparalleled. Sabrina is a high-level strategic thinker and we are thrilled to have her on board to lead our marketing strategy. This is a particularly exciting time at NewsLifeMedia as we have a number of big projects in mobile and our content vertical space that we plan to launch in the near future.”

Chan said: “I am delighted to be joining NewsLifeMedia, a company that is well known for being consumer centric, innovative and dynamic. The strength of their content verticals combined with the influence of their multiplatform brands stems from intimate consumer understanding.

“It is an exciting time to be joining the company and I am looking forward to driving the consumer exploration journey further, unearthing richer insights to create new strategic opportunities.”

Chan is a passionate, results-driven consumer insights specialist with experience pushing the consumer agenda in media companies and telling the consumer story. With 14 years’ media and market research experience, Chan is a proven innovator in producing insights, research methods and implementation techniques.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]