NewsLifeMedia CEO Nicole Sheffield has announced the appointment of Sabrina Chan as the company’s head of insights.
Chan joins NewsLifeMedia from Pacific Magazines where she was insights manager for the past five years.
In her new role, which she starts August 24, Chan will be responsible for NewsLifeMedia’s research division, providing thought leadership through quantitative and qualitative research relating to consumer behaviour and attitudes, to uncover and deliver insights and recommendations for commercial initiatives.
Sheffield said: “Following on from our recent strategic content sales network announcement, NewsLifeMedia is focused on thought leadership, understanding our content verticals and social influence through deep consumer connection. This will see NewsLifeMedia unlock the full potential of our category leadership and expertise in developing content for clients that connects with consumers.
“There is no better person than Sabrina Chan to manage this for our business to ensure our thought leadership and research is unparalleled. Sabrina is a high-level strategic thinker and we are thrilled to have her on board to lead our marketing strategy. This is a particularly exciting time at NewsLifeMedia as we have a number of big projects in mobile and our content vertical space that we plan to launch in the near future.”
Chan said: “I am delighted to be joining NewsLifeMedia, a company that is well known for being consumer centric, innovative and dynamic. The strength of their content verticals combined with the influence of their multiplatform brands stems from intimate consumer understanding.
“It is an exciting time to be joining the company and I am looking forward to driving the consumer exploration journey further, unearthing richer insights to create new strategic opportunities.”
Chan is a passionate, results-driven consumer insights specialist with experience pushing the consumer agenda in media companies and telling the consumer story. With 14 years’ media and market research experience, Chan is a proven innovator in producing insights, research methods and implementation techniques.