News Corps’ The Australian has announced a new syndication deal with leading international business management publication Harvard Business Review to further bolster its business content.
The announcement comes off the back of strong results for the newspaper’s business section, The Australian Business Review, which saw the highest YOY growth of any business section in the country in the most recent EMMA survey (February). The Weekend Australian business section is the nation’s most read.
“Our team has always been committed to delivering the nation’s leading business commentary, reporting and analysis. Providing additional content from premium international business brands like WSJ, The Economist and now also Harvard Business Review, is part of our ongoing commitment to delivering readers and subscribers the very best destination for business news, analysis and commentary,” said Paul Whittaker, The Australian Editor-in-Chief.
“There is no doubt this addition to our offering will be well received by the many subscribers who turn to us for premium business coverage.”
Harvard Business Review complements the newspaper’s existing suite of the world’s best news, analysis and commentary brands: The Wall Street Journal, Dow Jones, The Economist and The Times of London.
The Australian’s inclusion of selected content from Harvard Business Review commenced today in paper and online.