News Media Sector Records $2.3 Billion Advertising Revenue For Past 12 Months

News Media Sector Records $2.3 Billion Advertising Revenue For Past 12 Months
SHARE
THIS



Australia’s news media sector has reported an annualised $2.3 billion in advertising revenue for the last four quarters, according to the latest News Media Index with data collated by SMI.

The News Media Index was announced in May this year and is a world-first partnership between Australia’s four largest news media publishers and Standard Media Index (SMI) to enhance commercial transparency for advertisers and investors.

The index records all publisher print and digital revenue, as well as whole-of-industry revenue, and is independently verified by SMI.

Print continues to dominate the sector accounting for 80 per cent of total ad revenue, with digital ad spend at 20 per cent , buoyed by a 34 per cent increase in programmatic bookings.

In addition, premium news media websites are growing at nine times the industry average for content sites (excluding programmatic), increasing revenue by 10.8 per cent in the calendar year to date.

“SMI’s agency-only data shows it’s been a tough quarter for most media in the third quarter, with total ad spend back 0.2 per cent from the same quarter a year ago with only Olympic-related media able to report above-average growth,’’ SMI Australia and New Zealand managing director Jane Schulze said.

“Despite that, the news media publishers have continued to grow key parts of their businesses – such as the programmatic side – as they continue to evolve their product capabilities to compete against new digital players.”

The News Media Index, which contains all ad revenue data from the publishers’ financial systems, addresses misconceptions by agency buyers, advertisers, investors and commentators about the true size of the sector.

NewsMediaWorks CEO Mark Hollands said, “The news media sector remains strong and resilient despite the challenging advertising and economic environment. The revenue data also highlights the successful digital transformation of our publishers.

“The growth in programmatic and in particular our premium news sites, plus the continued strength of direct advertisers, proves the value of news media. The news media sector remains an influential channel whose content is trusted by consumers and has the confidence of advertisers to deliver results.”

The revenue data is taken from NewsMediaWorks’ foundation members, News Corp Australia, Fairfax Media, West Australian Newspapers and APN News & Media, who represent approximately 90 per cent of the news media sector. SMI extracts the information directly from publisher financial systems.

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine