News Corp’s The Weekly Times & Harvey Norman Celebrate Rural Women With New Awards

News Corp’s The Weekly Times & Harvey Norman Celebrate Rural Women With New Awards
SHARE
THIS


What best describes you?

News Corp Australia has announced the launch of the Shine Awards, a partnership between regional newspaper The Weekly Times and Harvey Norman.

The Shine Awards will celebrate the achievements and contribution of women across rural and regional Australia.

Penny Fowler, chairwoman of the Herald and The Weekly Times and a News Corp Australia community ambassador, said: “I am thrilled to see the award concept come to life, something which originated from a conversation with Harvey Norman chief executive Katie Page on how we could lift the profile of rural women in this country.

“We are delighted to be partnering with Harvey Norman on the Shine Awards, which will celebrate and recognise women across rural and regional Australia who are making a real difference in their community.

“Through Shine, we hope to build the profile and engagement with the Country Women’s Association, who importantly aim to enhance the value of living for women and their families, especially those in remote Australia.”

Harvey Norman CEO Katie Page said: “The Shine Awards is the start of something big. We know from the work within our regional and rural stores that the women in these communities are a powerhouse.

“Now is the time to let the light shine on the women that you know who are deserving of recognition, whether it is your mother, your sister or friend.

“The Shine Awards will create amazing opportunities for the recipients and we want it to build. If you know women who are delivering real social or economic benefits to your community, please nominate them. Chances are you will know more than one.”

The Weekly Times editor Natalee Ward said: “Women make up just over 50 per cent of Australia’s population. They contribute about 49 per cent of the total production of rural communities, and make up 40 per cent of Australia’s farmers.

“Yet, when it comes to the number of women making the news in farming or important rural issues, these figures have a tendency to plummet.

“Much work is already being done to correct this, but it’s time these stories were told.

“There’s a cast of women working across rural and regional Australia, women whose passion and belief in their work illustrate just what it takes to achieve, whose grace and spirit show how such characteristics bring success, and whose courage and dedication will undoubtedly inspire others to stand up and make their own mark.

“That’s where the Shine Awards will play a significant role, as it’s the opportunity to tell their stories.

“We will uncover stories, events and women in the community who have made an impact to the everyday lives of those around them, and we will encourage story sharing from our loyal audiences through print, digital and social.

“We also look forward to working closely with the Country Women’s Association to emphasise the strength, the relevance and the importance of this organisation for the future success of rural and regional communities nationally.”

The awards kicked off in/on The Weekly Times on last Wednesday with a four-page wrap of the paper, digital execution and an extensive social media strategy.

The Weekly Times (Shine Awards launch)

Over the next 12 weeks, The Weekly Times, Rural Weekly and Tasmanian Country, as well as other News Corp titles across print and digital, will highlight the outstanding work being done by women on farms and off them, in rural towns across Australia, in community groups and sporting clubs, in businesses, schools and homes.

The awards will culminate with a special 32-page magazine in The Weekly Times on Wednesday 22 November to announce the award winners in six categories: Vision; Dedication; Spirit; Belief; Grace and Courage.

Each winner will be awarded a $2,500 voucher from Harvey Norman. From these six, one will be named the Shine winner and awarded $5,000.

The Shine Awards will now become a vital part of The Weekly Times awards program, following Coles’ recent three-year commitment to The Weekly Times Coles Farmer of the Year Awards.

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]