News Corp’s Kidspot.com.au Launches Initiative To Prevent Bullying Among Children

News Corp’s Kidspot.com.au Launches Initiative To Prevent Bullying Among Children
SHARE
THIS



Kidspot.com.au has unveiled a new initiative in response to a poll that revealed 72 per cent of families who use the content platform have been affected by bullying.

Launched to coincide with the new school year, Kidspot Cares seeks to arm parents with the tools, support and advice they need to help their families combat and ultimately prevent bullying.

Committed to bringing parents the best advice and information about the safety and health of their family, Kidspot.com.au is partnering with You Can Sit With Me to raise awareness of its kindness initiative.

Championing inclusiveness, You Can Sit With Me is simple, safe and changes lives by using a simple wristband in schools to send a message that everyone is welcome and included in the playground.

Children are trained what to do and say if someone comes to sit with them by asking, “Are you ok?”, and at no time does the child need to offer advice or intervene in the problem – rather, offering a safe place to sit and referring them to a teacher if they feel they need help.

Kidspot editor Melissa Wilson said she is seeing so many stories on bullying from the Kidspot.com.au community.

“Families have reported experiencing bullying in some situations from as young as four at day care and pre-school,” she said.

“Kids are experiencing cyberbullying, verbal abuse and also physically violence – no one appears to be immune.

“Kids tend to be bullied for physical appearance and also because of behaviour such as ADHD, and some instances were even perpetrated by parents, such as not inviting certain kids to birthday parties.

“These stories have shocked the Kidspot team into action, which is why we are committing to Kidspot Cares and our new partnership with You Can Sit With Me.

“We didn’t want to just report on incidences of bullying – we wanted to do something to help parents, families and children stop this behaviour on an ongoing basis and ultimately prevent it.”

You Can Sit With Me founder Sophie Whitehouse said: “You Can Sit With Me is excited to be partnering with Kidspot.com.au to help parents achieve similar goals by supporting children and students to encourage inclusive behaviours.”

The Kidspot Cares campaign also includes:

  • All of Kidspot’s bullying resources and information in one place on the site for parents.
  • Government-approved group Interrelate, which does bullying talks in schools, are on board to supply helpful advice and content on an ongoing basis.
  • The sharing of personal stories of families who use Kidspot on how they have combated or prevented bullying.
  • Psychologist Belinda Williams has come on board as Kidspot’s resident psychologist to offer advice for parents.
  • Psychologist Belinda Williams and Sophie Whitehouse will discuss bullying on Kidspot’s podcast, The Juggling Act, live on Wednesday.
  • In a powerful new video, Kidspot will share the emotional story of a mum who lost her daughter to bullying to help stamp out bullying in schools and raise awareness on how to keep our kids safe.

 

Latest News

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.

businessman using tablet PC and information communication technology concept. IoT(Internet of Things). GUI(graphical user interface). paperless office.
  • Marketing
  • Technology

Smartly: The Future Of Martech Is Automated

Automated ad buying platform, Smartly was at the centre of the tech innovation stage at the Online Retailer conference 2018. Smartly head of ANZ Marta Bonzanini (pictured below) discussed the integral role automation plays in the future of marketers and creatives. “If an ad is not performing as well as planned, you probably have some […]

Messenger Launches Video Chat AR Games
  • Technology

Messenger Launches Video Chat AR Games

For the moments when we can’t be together IRL, Messenger video chat helps you connect in real-time with the people you care about most. Chatting face-to-face live makes all the difference when you have exciting news to share, you need a study buddy for a big test, or you simply want to pass the time […]

Sphere Wins Stockdale And Leggo
  • Media

Sphere Wins Stockdale And Leggo

Sphere snares Stockdale & Leggo business, which is a real estate group & not a simmer sauce as first reported on B&T.

Aussie AgTech Start-Up Leads Global Farming Innovation
  • Technology

Aussie AgTech Start-Up Leads Global Farming Innovation

With Aussie farmers facing so many challenges, could the answer be Blockchain technology? Ranking top 10 at this year’s Overseas Talent Entrepreneurial Conference (OTEC), pitching against 32 other start-ups from around the world, Aussie start-up Agunity are leading AgTech innovation. Having won the right to represent Australia during Investible’s nation-wide pitch competition, AgUnity took to […]

Women In Media Profile: Carolyn Bollaci
  • Media

Women In Media Profile: Carolyn Bollaci

Facebook's Carolyn Bollaci is the latest to sup at B&T's truth serum we prefer to call our Women in Media profiles.

by B&T Magazine

B&T Magazine
Vic Govt Unveils ‘Tafe + Jobs’ Via Fuel Agency
  • Advertising
  • Campaigns

Vic Govt Unveils ‘Tafe + Jobs’ Via Fuel Agency

The Fuel Agency has launched the new ‘TAFE + Jobs’ campaign, aimed to promote and drive applications and enrolments for courses starting in 2019 There’s a lot happening in Victoria, with record investment in road and rail projects, and in the health, community and disability sectors. As a result, there’s greater demand for skilled workers. […]

Rakuten Marketing Appoints New CEO
  • Marketing
  • Technology

Rakuten Marketing Appoints New CEO

Rakuten has a new CEO. However, judging by the tired handshake photo, B&T doesn't have any new ways of illustrating it.

Why Consumers Block Your Advertising
  • Advertising
  • Opinion

Why Consumers Block Your Advertising

Who better to explain why your ads are getting blocked than a real ad blocking expert. As B&T has done right here.

Opinion

by B&T Magazine

B&T Magazine