News Corp Plays On French President’s “Delicious Wife” Remark In Campaign By The Works

News Corp Plays On French President’s “Delicious Wife” Remark In Campaign By The Works
SHARE
THIS



Publishing giant News Corp Australia has announced the launch of its latest subscription driver marketing campaign via The Works.

News Corp continues its bold use of wordplay in the campaign to channel a playful spirit featuring political leaders, current issues and celebrities leading the news of the day.

The latest dual citizenship saga prompted ads in today’s papers to read: “Here’s a dual offer you’ll want Bill – News AND a tablet.”

And with federal Treasurer Scott Morrison presenting the Budget earlier this week, the campaign headlined with, “Great Scott! Get the budget news on your new tablet.”

News Corp digital subscription campaign [4]

Further creatives over coming weeks are expected to feature the upcoming wedding of Prince Harry with, “Get all the news on your new tablet. Harry up and get it”; the return of Matt Preston on TV, with News Corp asking if you’re “Hungry for more news?”.

News Corp digital subscription campaign [3]

The leader of the Opposition also gets another mention with, “You’ll never be Shorten news with your new tablet”; and the piece de resistance (see main image) is of Prime Minister Malcolm Turnbull, his wife Lucy and French president Emmanuel Macron with the caption, “Get an Eiffel of news on your new tablet. Now, that’s delicious!”

News Corp digital subscription campaign [5]

The campaign is one of News Corp’s four key bundled subscription acquisition campaigns each year, designed to convert considerers to high-value subscribers by adding further value to its news products.

Readers who sign up to a 12-month digital subscription of any of News Corp’s 10 mastheads receive a Samsung Galaxy Tablet A 8.0 worth $299.

The media strategy for the Samsung Tablet offer includes digital and print advertising across all metro and regional mastheads and sites (including home page takeovers on sites); inserts in paper; social media and PR; video; editorial content and 15-second TV and radio commercials; as well as OOH through roadside digital panels in Sydney, Melbourne, Brisbane, and Adelaide.

The campaign will run until early June, encouraging people to subscribe before the end of financial year.

Latest News

News.com.au Unveils New Homepage
  • Media

News.com.au Unveils New Homepage

Australia’s leading national news website news.com.au today unveiled a new homepage. As the gateway to Australia’s largest news website, the news.com.au homepage delivers 135 million page impressions per month. The redevelopment of the news.com.au homepage has been designed to evolve the brand into the next decade with plans to roll out continued updates across the […]

Study: Startup Mentality Defined By Culture More Than Age Or Size
  • Marketing
  • Media

Study: Startup Mentality Defined By Culture More Than Age Or Size

The lines between startups and corporates should no longer be defined by organisation size, but by the kind of culture they foster, a panel of top marketers have agreed. Some of Sydney’s top marketers – including Guzman y Gomez CMO Lara Thom, Outdoria CEO Nick Baker, Menulog’s head of marketing Tasman Page and Facebook ANZ’s […]

Cupcakes on a cake stand with sparklers
  • Media

The New Daily Turns Five

Online news site, The New Daily, the brainchild of industry super fund boss Garry Weaven and former Age and Herald Sun editor Bruce Guthrie, turns five this week. It boasts a monthly Google audience of more than two million and close to 500,000 daily subscribers. It’s impressive climb up the Nielsen news site rankings – from outside […]

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News
  • Media

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News

Nielsen Digital Content Ratings monthly-tagged data for October 2018 revealed that more than half (52 per cent) of the total time spent online consuming news-related content during October 2018 was by Australians aged 50 plus. Desktop was the device of choice for Australians accessing news stories online, contributing to close to half (49 per cent) […]

Haystac Shakes Up National Leadership Team
  • Marketing

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Marchant will drive Haystac’s new business […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]