News Corp Readers Treated To Inside Look At Etihad Journey Via VR Devices

News Corp Readers Treated To Inside Look At Etihad Journey Via VR Devices

This week readers of the Herald Sun, The Daily Telegraph and The Australian will receive an exclusive opportunity to take a virtual reality journey with Nicole Kidman courtesy of Etihad Airways.

B&T Magazine
Posted by B&T Magazine

Etihad Airways teamed up with select News Corp Australia papers to distribute a limited number of virtual reality viewers with papers sold today, Wednesday July 13.

The devices can be used to watch Etihad Airways’ 360o virtual reality film ‘Reimagine’ starring Nicole Kidman.

The immersive film gives everyone the chance to experience what it’s like flying on board the airline’s A380 superjumbo. This includes a first-hand look at its Economy Smart Seats, Business Studios and First Apartments, as well as a cheeky glimpse inside The Residence – a private three-room cabin with a living room, double bedroom, bathroom and dedicated butler.

News Corp Australia’s general manager of sales – metro Kris Yule said, “I’m excited to give our readers the exclusive look inside Etihad’s A380 in a very unique and immersive way.

“Campaigns such as this only further demonstrate the value of our audience and the bespoke opportunities we can create for clients.”

Peter Baumgartner, Etihad Airways’ CEO added, “We want to share Etihad Airways’ story in a completely new way, using technology to make our audience a part of the narrative and to experience an Etihad Airways A380 flight first-hand, from anywhere.

“The film demonstrates how, as an innovative brand, we continue to break down the barriers of convention and lead the way in intelligent communication and best practice not just within the aviation industry, but across the fields of marketing, communication and technology.”

The Etihad virtual reality viewer is free with the purchase of the paper at select newsagents on Wednesday July 13. Etihad virtual reality viewers can be used with most smartphones to view 360o videos that can be downloaded from the App store or streamed online.