News Corp Newspapers Unveil ‘Fair Go For Regional Australia’ Campaign

News Corp Newspapers Unveil ‘Fair Go For Regional Australia’ Campaign
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News Corp Australia’s regional and Sunday papers are joining forces for the first time to launch a new campaign that calls on Federal politicians to give some much needed attention to regional Australia.

Fair Go for Regional Australia will run in all regional and Sunday papers leading up to the Federal Election; highlighting the stark disparity in health, wealth, education, employment and quality of life that exists for approximately 6.8 million Australians living outside of major cities.

The campaign is a collaborative effort with News Corp Australia’s regional and Sunday papers working together via a virtual newsroom with support from a campaign lead and reporters on the ground in every state.

Townsville Bulletin editor Ben English said: “Regional Australia is an important part of what makes Australia unique as a country. And in order for Australia to fully thrive, active and positive contributions from these small communities are essential. However, when you compare regional and metro Australia the playing field isn’t even and the purpose of this campaign is to highlight those inequalities and call on our politicians to do more to serve their regional constituents.”

Quality of life is the first focus area for the campaign which will run in this week’s edition of the Sunday Territorian, The Sunday Times (WA), The Sunday Telegraph, Sunday Herald Sun, The Sunday Mail (QLD), Sunday Mail (SA) and Sunday Tasmanian. People in major cities areas live to a median age of 81.2 years compared to 78 in outer regional areas and 63.3 in very remote areas.

Mr English said: “For too long people in the regions have been out of sight and out of mind for decision-makers in capital cities. With this campaign we aim to give regional people who have been neglected for decades a megaphone directly to Canberra.”

The Sunday Telegraph editor Mick Carroll said: “I’m really proud to be taking part in such an important campaign advocating on behalf of regional Australians. When you look at the key indicators, people living outside of major cities get a raw deal. In the lead up to a federal election, issues that matter most to these communities should be on the agenda. People living in regional Australia deserve their fair share of attention and I hope this campaign will shine a light on the challenges they face and encourage positive change in each community.”

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Emaling McCann Melbourne

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