News Corp Makes Two Senior Executive Appointments

News Corp Makes Two Senior Executive Appointments
SHARE
THIS



News Corp Australia is further strengthening its digital sales and marketing capabilities with the announcement of two senior executive appointments.

After a two-and-a-half-year stint in New York as chief revenue officer for global marketing technology business Rokt, Neil Robinson is returning to News Corp to take on the new role of managing director for digital solutions.

In this position, Robinson will be responsible for the company’s digital advertising proposition.

Specifically, he will lead News Corp’s programmatic division; its data targeting capability, News Connect; its commercial content capability; advancing its digital partnerships; and will be responsible for driving the local performance of Unruly and Storyful.

Neil Robinson

Neil Robinson

Robinson held various senior leadership roles across a 13-year career in News Corp network advertising division and brings more than 20 years’ commercial leadership experience across the UK, Australia and the US to his new role.

Damian Eales, chief operating officer of publishing at News Corp Australia, said: “Neil knows the Australian market well, and will combine his local experience and global perspective to drive exciting and ambitious digital sales solutions for clients.”

Commenting on his appointment, Robinson said: “I am looking forward to the opportunity to enhance News Corp’s digital ambitions, particularly as we enter an exciting new chapter of growth.

“The depth of talent across News Corp – from content creation, to technology, to digital sales – creates a genuine and unique opportunity for us to evolve and innovate with marketers, agencies and tech partners as we strengthen our digital portfolio.

“We have a clear agenda to drive transparent and tangible business outcomes for those who invest with us.”

Robinson will commence his role in Sydney in July, and until then, will work on a part-time basis from New York.

Lou Barrett, who currently holds the position of executive general manager network sales at News Corp, has been promoted to the newly created role of managing director of national sales.

Lou Barrett

Lou Barrett

In this new role, Barrett will be responsible for leading the company’s advertising sales divisions nationally, in addition to her responsibility for managing the needs of its national clients across print media, digital media and marketing services.

Eales said: “Since joining News Corp 18 months ago, Lou has been instrumental in leading the transformation of our sales force to a client-first model.

“Lou has established a new key-account capability, industry specialisation in key growth categories, and deep digital product specialisation, all of which are delivering improved client outcomes and growth in key categories.

“Together, she and Neil will create a formidable team as they partner to deliver to our clients’ market-leading, all-of-business media and marketing partnerships.”

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]