News Corp Launches News Site For Kids & Teachers

News Corp Launches News Site For Kids & Teachers
SHARE
THIS



News Corp Australia’s News in the Community program has announced the launch of a free national news website to inspire the next generation of readers through the power of news.

Kids News offers students and teachers a valuable literacy tool for the classroom, helping to improve children’s general knowledge and thirst for information, teaching them the importance of relying on trusted news sources.

The ready-to-use literacy tool provides two daily news stories specifically written in child-appropriate language.

Content is sourced from News Corp’s key newspapers and websites, including the Herald Sun, The Daily Telegraph, The Courier-Mail, The Advertiser, The Mercury and NT News, as well as from its regional papers and community titles.

The site is isolated, so it does not link to outside news sources, meaning students can use it safely in a supervised or unsupervised environment or for independent learning.

All content is linked to the national curriculum with learning activities provided on every news story. These activities are written by current, qualified teachers for teachers.

Each story contains text, multiple images, video where available, audio of the story and a glossary of terms to improve the students’ vocabulary. There is also an extensive archive of content that continues to build each day.

The stories are colour coded to indicate the level of comprehension needed by students to read it. The codes are green (easy for all students from Years 3 to 8), orange (intermediate), and red (contains complex language or themes).

Former Herald Sun associate editor for lifestyle, Toni Hetherington – who championed the initiative and has overseen the successful pilot – has been appointed to the newly created role of national education publisher, and will assume responsibility for the new, national kidsnews.com.au site.

Hetherington said: “Thanks to the generous support from the Herald & Weekly Times, and News Corp’s News in the Community initiative, the uptake and positive feedback from schools has been phenomenal.

“The site averages almost three million page views a year, and an average time on site of almost five minutes. We are now ready to take it to the rest of Australia and let other schools experience the wonder of learning through relevant news stories.”

Kids News

News Corp’s Penny Fowler and Toni Hetherington showing of the site to school kids (credit: Stuart McEvoy, The Australian)

While the site is aimed at students from Years 3 to 6, the Victorian trial has proven that students from prep and up to Year 9 have also benefited from the content.

Hetherington said Kids News hoped to offer teachers an alternative tool to improve literacy levels.

The site was developed by News Corp with the assistance of teachers to help fill a gap in their access to news as a learning tool.

“Many teachers told us they wanted to use news in the classroom, but felt it took too long to filter or censor the printed newspaper or website to ensure the children were only looking at appropriate content,” Hetherington said.

“We have listened to the teachers and removed all the hurdles that stopped them using news, and have created a ready-to-use resource that meets all their needs as well as their students’ needs.

“The teachers love that the news changes daily and that children are never sure what sort of story they will encounter each day, which is the serendipitous nature of news.”

Hetherington said Kids News had attracted both state and national support, with advertisers including Hewlett Packard and the Melbourne Cricket Club.

Kids News offers both national and local advertisers access to a niche and engaged audience including students, teachers and parents,” she said.

“And the fact the site encourages learning is very attractive to advertisers.”

Penny Fowler, chairman of the Herald & Weekly Times and News Corp Australia’s community ambassador, said: “We are immensely proud of News Corp’s passionate and principled contributions, giving back to the communities in which we serve across the country.

“The launch of a national news site for school children is an important part of News Corp’s commitment to educating the next generation, improving children’s literacy, and investing in readers of the future, through our News in the Community program.

“We hope students around the country will embrace this dedicated news site, and teachers find it an invaluable tool to better educate and inform their students about what is happening in Australia and around the world.”

Damian Eales, chief operating officer of publishing at News Corp Australia, said: “Our newspapers have a long and proud history of working on behalf of communities around the country.

Kids News is an extension of this commitment, aimed at educating, inspiring, and encouraging curiosity in our youth.

“We have been overwhelmed by the popularity and success of Kids News since rolling it out as a pilot program in 2017 to Victorian schools, and have already attracted a readership of over 110,000 teachers and students.

“We expect this to significantly increase as we take it national.”

Latest News

Women In Media Profile: Jill Johnston
  • Media

Women In Media Profile: Jill Johnston

We've got an absolute cracking Women in Media profile today. Not to say it's approved by the Chiropractors' Association.

by B&T Magazine

B&T Magazine
Malcolm Turnbull Lodges New Complaint Over ABC’s Emma Alberici
  • Media

Malcolm Turnbull Lodges New Complaint Over ABC’s Emma Alberici

The ABC’s chief economics correspondent Emma Alberici’s reporting has again caught the ire of the Turnbull government for alleged inaccuracies. Malcolm Turnbull has raised 11 grievances in a letter sent to the ABC on May 7 in relation to a recent Alberici television story about the federal government’s research and innovation spending. It follows another complaint in early April about Alberici’s […]

by B&T Magazine

B&T Magazine
Cricket Australia Finds New Major Sponsor
  • Marketing

Cricket Australia Finds New Major Sponsor

B&T was going to insert a homage to Sherbert's classic "Howzat" here before realising it was naff and showed our age.

by B&T Magazine

B&T Magazine
PHD Wins HSBC Global Media Account
  • Media

PHD Wins HSBC Global Media Account

ICYMI, PHD has FTW the HSBC business IRL. It's not so much a LOL or NSFW, but a TL;DR. Ahh, forget the whole thing.

InMoment Accelerates APAC Expansion With Key Acquisition
  • Media

InMoment Accelerates APAC Expansion With Key Acquisition

Customer experience (CX) intelligence platform, InMoment, has expanded into Australia and New Zealand with the acquisition of customer experience agency, brandXP and appointment of Claire Fastier as its APAC business head.

Marketers Need To Focus On Voice Search Right Now
  • Opinion

Marketers Need To Focus On Voice Search Right Now

In this opinion piece, Performics Australia performance content account director Steve Robinson (pictured below) dives into the hazy relationship between marketers and voice-activated technology. From settling family disputes, (“Hey Google, are fossil fuels really made from dinosaur bones?”) to running a household, (“OK Google, add toothpaste to my shopping list”), voice-activated systems are becoming more […]

Opinion

by B&T Magazine

B&T Magazine
SpotX Launches Online Resource Library For Publishers Seeking GDPR Guidance
  • Advertising
  • Media

SpotX Launches Online Resource Library For Publishers Seeking GDPR Guidance

Video advertising and monetisation platform SpotX has announced the launch of an online resource library for the European Union’s General Data Protection Regulation (GDPR). The library can be found on the company’s website and is part of a wider educational initiative by SpotX – which is headquartered in the US and has an office in […]

Daylight Agency Opens Government Division, Hires Legal & Political Expert
  • Marketing

Daylight Agency Opens Government Division, Hires Legal & Political Expert

Integrated communications firm Daylight Agency has cemented its presence in the government and political arena with the appointment of industry veteran David Begg. A practising solicitor for over 28 years, Begg (pictured above) will head up the agency’s new government division. He has extensive experience working with large commercial clients on high-profile regulatory and legal […]

Frost Design Unveils New Look For John Holland
  • Marketing

Frost Design Unveils New Look For John Holland

Frost Design has shown off its comprehensive rebrand of iconic Australian infrastructure and property business John Holland, based around the brand idea of ‘Transforming Lives’. John Holland CEO Joe Barr said Frost was the only branding business who understood that the impact of the rebrand was just as important internally as it would be externally, […]

First Lady Michelle Obama and President Barack Obama Dance Together at the Presidents Ball
  • Media

Netflix Secures Producer Deal With The Obamas

It seems former US president Barack Obama and former First Lady Michelle Obama aren’t quite done with the international spotlight just yet. The Obamas have officially signed a multiyear deal with Netflix, which will see the power couple producing films and series with the streaming giant. According to Netflix, “The Obamas will produce a diverse […]

How To Spot A Trend Versus A Fad
  • Opinion

How To Spot A Trend Versus A Fad

One need only view our editor's hot pink leg warmers today to realise he's neither fad nor trend.

Opinion

by B&T Magazine

B&T Magazine
Why Engagement Is The New Rule Of Content
  • Opinion

Why Engagement Is The New Rule Of Content

And why is B&T running a photo of an engaged couple for this content engagement article? It was either that or a carrot.

Opinion

by B&T Magazine

B&T Magazine
Fairfax Media Recruits 20 Trainee Journalists Across All Its Titles
  • Media

Fairfax Media Recruits 20 Trainee Journalists Across All Its Titles

Fairfax Media has today announced the recruitment of 20 trainee journalists to join the newsrooms of The Sydney Morning Herald, The Age, The Canberra Times, The Australian Financial Review, Brisbane Times and WAtoday. This represents one of Metro’s largest trainee intakes in years and underlines the commitment of the mastheads to fostering a new generation […]

Sydney Australia - November 7, 2011. An extreme close up of an American express card issued by the Australian bank Westpac.
  • Media

AMEX Launches Global Media Review

Are there not enough hours in the day? Are you cheek-by-jowl with your co-workers? Well, hopefully you won't win this.

Sydney Water & Republic of Everyone Create Vinyl Records Made Of Recycled Marine Plastic
  • Campaigns
  • Marketing

Sydney Water & Republic of Everyone Create Vinyl Records Made Of Recycled Marine Plastic

Sydney Water has pioneered a way to create records from marine plastics and, in doing so, encourage more people to join the movement of local clean-up groups rolling up their sleeves every weekend to clean plastics, litter and other pollutants from the city’s beaches and waterways. Plastics are collected by volunteers, then cut in pieces […]

Credit Card Compare Names Its First Head Of Marketing
  • Marketing

Credit Card Compare Names Its First Head Of Marketing

Aussie credit card comparison site Credit Card Compare has announced the appointment of Caroline Raffan as its inaugural head of marketing. Raffan (pictured above) has over 10 years’ experience in brand strategy, campaign development, digital marketing, events, public relations, content creation, market research, advertising, stakeholder management, social media marketing, and project management. She joins Credit […]

Why Programmatic Needs To Become A Branding Machine
  • Advertising
  • Marketing
  • Opinion
  • Technology

Why Programmatic Needs To Become A Branding Machine

In this opinion piece, Phil Murrell (pictured below), country manager for Australia and New Zealand at Sizmek, argues that programmatic ad spend needs to move up the branding funnel. When I started in digital advertising way back in 2004, we got our media insertion orders via the fax machine. We relied on that machine to […]

Opinion

by B&T Magazine

B&T Magazine
An Apology To Salmat’s Karen Lewis
  • Media

An Apology To Salmat’s Karen Lewis

Whoops! B&T's stuffed up and this certainly comes with our sincerest apologies for any offence caused.

by B&T Magazine

B&T Magazine
Adland Execs To Be Locked Up
  • Media

Adland Execs To Be Locked Up

Continuing adland's fascination with prison when it comes to charitable causes comes this latest trip to the slammer.

Australian Directors’ Guild Announces Mentorship Winners
  • Campaigns
  • Media

Australian Directors’ Guild Announces Mentorship Winners

Now in its second year, the Australian Directors’ Guild’s (ADG) Commercial & Content Directing Mentorship program announced its next round of eight mentoree recipients. The winners were announced at a special event held last night at FINCH, Sydney and attended by members of the screen and advertising industries. Acclaimed director, and ADG President, Samantha Lang, […]

Diversity Case Study Series: OMD
  • Advertising
  • Marketing
  • Media

Diversity Case Study Series: OMD

One need only look at the Cadbury Favourites chocolate selection to know it has nought to do with industry diversity.

by B&T Magazine

B&T Magazine
Eyeota Deep Dives Into Australian Automotive Purchase Behaviour
  • Media

Eyeota Deep Dives Into Australian Automotive Purchase Behaviour

Eyeota, the global leader in audience data, has today released its latest results on automotive purchase intentions in Australia. The results provide a deep dive into what motivates the buyer and segments those into six different personas.

APN Outdoor Joins The AANA
  • Marketing
  • Media

APN Outdoor Joins The AANA

AANA's annual Christmas dinner and dance got a teensy bit more crowded following this announcement this morning.