News Corp Confirms Peter Zavecz As New MD Of Herald & Weekly Times

News Corp Confirms Peter Zavecz As New MD Of Herald & Weekly Times
SHARE
THIS



In one of the worst kept secrets in the industry, News Corp has this morning announced it has snared Pacific Magazine’s CEO Peter Zavecz to be its new managing director – Herald & Weekly Times – commercial.

Peter Clark, the current executive general manager – Herald & Weekly Times, has been appointed executive general manager, metro and regional digital for News DNA.

News Corp Australia’s managing director of metro and regional publishing Damian Eales said: “With these appointments we bring two exceptional and experienced executives to two of our most important business divisions and to the task of better serving our audiences and advertisers.” 

“I’m delighted that Peter Zavecz is returning to HWT to lead our commercial operations. Peter is one of Australia’s most experienced publishing executives with over 40 years in media sales and publishing. He is well known by the business community of Victoria, he knows our business well, and he is ideally placed to lead our commercial operations at HWT.” 

“Peter Zavecz will work alongside Peter Blunden, Victorian managing director – editorial to lead the business. Together they will work closely with the rest of the Victorian leadership team to grow our overall audience and advertising business.”                                    

Zavecz began his career at HWT in 1975 as a copy clerk on The Herald newspaper. Over the course of more than two decades he held various positions at News including advertising sales director at HWT. Peter has also worked as national advertising director at ACP Magazines (now part of Bauer Media Group), and more recently as director of magazines, and then CEO at Pacific Magazines.

News Digital Networks Australia (News DNA) Nicole Sheffield added: “I am delighted to have an executive of Peter Clark’s experience and expertise join my team at News DNA in the new role of executive general manager – metro and regional digital. The opportunity that exists to build digital networks for our masthead products is significant and I know the trust and influence he has will propel growth for the mastheads digitally. 

“Peter has a twenty-year history with News across both print and digital platforms. Among his many achievements, Peter has led our digital growth strategy at HWT which is now delivering strong consumer revenue growth.

“In this new role, Peter will be key to developing a new operating model for each of our metro and regional businesses to grow digital innovation, audience and advertiser revenue across a portfolio of digital assets including 12 metro and regional news websites with a unique monthly audience of 6.2 million Australians.”

Peter Clark began his career as a marketing assistant at HWT in 1997. In 2004 he was appointed to The Weekly Times as publisher, a role he held for three years. In 2007 he was appointed online business manager of HWT, going on to become chief digital officer, digital operations and business strategy manager, and in 2013, executive general manager.

Both Mr Zavecz and Mr Clark will begin in their new roles on October 3.

Latest News

Starts At 60 Makes Two Executive Appointments
  • Media

Starts At 60 Makes Two Executive Appointments

Mature-age media platform Starts at 60 has welcomed two new leaders to its executive team as it looks to scale up and broaden its commercialisation. Amena Reza (pictured above, right) moves into the role of chief operating officer. She was formerly the managing director of ML Design, and is a chartered accountant and a non-executive […]

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses
  • Marketing
  • Technology

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses

Marketing software player HubSpot has launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot’s platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable […]

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform
  • Marketing

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform

The Association of Market and Social Research Organisations (AMSRO) has launched a digital platform to highlight fake or illegitimate research activities to the public. ‘Phish of the Day’ enables AMSRO members, as well as the general public, to report any scams or non-genuine market and social research activities to the association. These might include telemarketing […]

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]