News.com.au Unveils OOH Campaign For Liberals’ Leadership Woes

News.com.au Unveils OOH Campaign For Liberals’ Leadership Woes

Bohemia and News.com.au seized the political moment following the week’s Liberal leadership challenge to create a timely and topical addition to the ongoing ‘News in Colour’ campaign.

The out-of-home campaign has been running for the past three months and highlights how News.com.au brings the news of the day to life.

The team at Bohemia produced the work and had it live within 24 hours of the news breaking in Canberra demonstrating the speed of out-of-home.

Beck Hamilton, media director at Bohemia, said: “This is the true essence of the campaign. News.com.au deliver the news in colour in real time and our team reacted to ensure this was  reflected in a matter of hours.”




Please login with linkedin to comment

Bohemia Malcolm Turnbull news.com.au OOH

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]