February saw a spike in unique audiences to broadcasters’ websites, following a raft of new programming and the start of the 2015 TV ratings season.
Latest Nielsen Online Ratings figures for February 2015 show 9jumpin’s website increased unique audience by 102% compared to the prior month, bringing their total unique audience to 1.4 million.
Other notable increases in website unique audiences for broadcasters are Yahoo!7 TV, up 46% to reach a unique audience of 1,070,000, while Foxtel (+28%) and tenplay (+28%) also recorded strong growth.
Commenting on the results, Monique Perry, head of media at Nielsen, said: “With the start of the new TV ratings season and increases in new programming, the commercial TV networks have been successful in driving incremental unique audiences to their online portals. More and more we’re seeing audiences look online to complement their offline viewing and continue their engagement.”
Current Events & Global News rankings remained stable during February, with no change in the top five rankings by unique audience, (see chart below). The top 10 comprised the same sites as January 2015 and there was only one shift in the rankings with the Herald Sun inching ahead of The Daily Telegraph to take ninth place. Just outside of the top 10, The Australian grew its unique audience by 21% in February compared to January, moving up one place to 14th position.
“Despite the shorter month, we saw a slight increase in unique audiences to the overall Current Events & Global News category,” added Perry.
TABLE 1. TOP SITES RANKED BY UNIQUE AUDIENCE FOR NEWS
|Name||Unique Audience (000)||Page Views Per Person||Sessions Per Person||Time Per Person (hh:mm:ss)|
|ABC News Websites||2,887||31||9.98||00:50:28|
|Daily Mail Australia||2,464||22||7.92||01:04:49|
|ninemsn News Websites||2,227||23||10.12||00:44:12|
|Yahoo!7 News Websites||2,023||18||6.62||00:30:50|
|The Daily Telegraph||1,776||17||7.51||00:35:14|
Source: Nielsen Online Ratings, Hybrid data February, 2015