News.Com.Au Once Again On Top, SMH Just Behind

girl with a laptop sitting on newspapers
SHARE
THIS



February saw a spike in unique audiences to broadcasters’ websites, following a raft of new programming and the start of the 2015 TV ratings season.

Latest Nielsen Online Ratings figures for February 2015 show 9jumpin’s website increased unique audience by 102% compared to the prior month, bringing their total unique audience to 1.4 million.

Other notable increases in website unique audiences for broadcasters are Yahoo!7 TV, up 46% to reach a unique audience of 1,070,000, while Foxtel (+28%) and tenplay (+28%) also recorded strong growth.

Commenting on the results, Monique Perry, head of media at Nielsen, said: “With the start of the new TV ratings season and increases in new programming, the commercial TV networks have been successful in driving incremental unique audiences to their online portals. More and more we’re seeing audiences look online to complement their offline viewing and continue their engagement.”

Current Events & Global News rankings remained stable during February, with no change in the top five rankings by unique audience, (see chart below). The top 10 comprised the same sites as January 2015 and there was only one shift in the rankings with the Herald Sun inching ahead of The Daily Telegraph to take ninth place. Just outside of the top 10, The Australian grew its unique audience by 21% in February compared to January, moving up one place to 14th position.

“Despite the shorter month, we saw a slight increase in unique audiences to the overall Current Events & Global News category,” added Perry.

TABLE 1. TOP SITES RANKED BY UNIQUE AUDIENCE FOR NEWS

Name Unique Audience (000) Page Views Per Person Sessions Per Person Time Per Person (hh:mm:ss)
news.com.au 3,578 64 13.28 01:41:54
smh.com.au 3,416 35 10.68 01:07:18
ABC News Websites 2,887 31 9.98 00:50:28
Daily Mail Australia 2,464 22 7.92 01:04:49
ninemsn News Websites 2,227 23 10.12 00:44:12
Yahoo!7 News Websites 2,023 18 6.62 00:30:50
The Guardian 2,018 15 5.57 00:35:41
The Age 1,828 42 12.33 01:28:50
Herald Sun 1,787 19 8.25 00:36:57
The Daily Telegraph 1,776 17 7.51 00:35:14

Source: Nielsen Online Ratings, Hybrid data February, 2015

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]