News.Com.Au & QMS Deliver ‘News In Colour’

News.Com.Au & QMS Deliver ‘News In Colour’
SHARE
THIS



News.com.au has unveiled its cheeky outdoor media creative across QMS’ national digital billboard network as a part of their cross-platform ‘News in Colour’ consumer campaign.

In collaboration with Bohemia Group, News.com.au’s outdoor campaign sees pop culture and news colourfully collide across QMS’ iconic large format digitals in a series of contrasting stories that echo the current news cycle.

Screen Shot 2018-06-28 at 9.58.24 am

Reflecting the brand’s position of presenting the ‘News in Colour,’ the thought provoking and colourful creative is ingenious in its contextual relevancy, with News.com.au having complete flexibility to make creative changes as news stories unfold.

Screen Shot 2018-06-28 at 9.58.55 am

Brett Dawson CEO of Bohemia commented, “This campaign success hinges on the agility of the Bohemia team working with News.com.au to deliver the news in colour, fast. In some instances already, we are under 12 hours from news breaking to a live billboard nationally. The story breaks, we crack creative concept with contrasting news story, design and dispatch. Digital outdoor allows us to connect with culture at scale.”

Steve Bovey, general manager of operations at QMS added, “News.com have the unique ability to cleverly communicate key headlines in a tactical and relevant way in accordance with the news cycle. The immediate and fast-paced scheduling of their creative is a direct reflection of the way in which the site operates to break news as it happens.’

The tongue-in-cheek concept forms part of a larger campaign for News.com, with TVC’s and digital assets being updated in correlation with the outdoor campaign to highlight that the latest news stories can be found at News.com.au.

Please login with linkedin to comment

Bohemia news.com.au QMS

Latest News

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]

Surfing is a way of living in Australia and young and mature sporty women go surfing every morning.
  • Technology

#StartWithThem: What Makes Twitter’s Aussie Audience Unique

In a global study conducted across 23 markets, we investigated why people turn to Twitter and what makes their experience unique and special on our platform. The results were fascinating, as they were largely consistent across the globe: Twitter’s audience operates in a receptive mindset when using the platform, and the audience is also highly […]

QMS Unveils New Billboard In Melbourne’s Bayside
  • Media

QMS Unveils New Billboard In Melbourne’s Bayside

QMS has officially launched ‘The Bayside,’ dominating the landscape in the heart of one of Melbourne’s fastest-growing coastal suburbs and gateway to the popular Mornington Peninsula. Strategically situated on the Nepean Highway, one of Melbourne’s primary connector arterials, ‘The Bayside’ captures the attention of heavy flowing traffic along the shore of Port Phillip Bay. With […]

Coles Local Appoints Keep Left To Creative & Content Account
  • Advertising

Coles Local Appoints Keep Left To Creative & Content Account

Keep Left has been awarded the creative and content account for Coles Local, an exciting new retail offering from Coles Supermarkets. Coles Local is designed to inspire a love of quality food and provide a tailored, in-store culinary experience for the local community.  The first Coles Local store opened in Melbourne’s Surrey Hills on 13 […]

Disrupt Yourself Before Someone Else Does
  • Opinion

Disrupt Yourself Before Someone Else Does

Michelle Gibbings (pictured below) is a change leadership and career expert and founder of Change Meridian. She is also the author of Step Up: How to Build Your Influence at Work and Career Leap: How to Reinvent and Liberate your Career. In this guest post, Gibbings says career change is inevitable, so best start planning for […]