News.Com.Au & QMS Deliver ‘News In Colour’

News.Com.Au & QMS Deliver ‘News In Colour’

News.com.au has unveiled its cheeky outdoor media creative across QMS’ national digital billboard network as a part of their cross-platform ‘News in Colour’ consumer campaign.

In collaboration with Bohemia Group, News.com.au’s outdoor campaign sees pop culture and news colourfully collide across QMS’ iconic large format digitals in a series of contrasting stories that echo the current news cycle.

Screen Shot 2018-06-28 at 9.58.24 am

Reflecting the brand’s position of presenting the ‘News in Colour,’ the thought provoking and colourful creative is ingenious in its contextual relevancy, with News.com.au having complete flexibility to make creative changes as news stories unfold.

Screen Shot 2018-06-28 at 9.58.55 am

Brett Dawson CEO of Bohemia commented, “This campaign success hinges on the agility of the Bohemia team working with News.com.au to deliver the news in colour, fast. In some instances already, we are under 12 hours from news breaking to a live billboard nationally. The story breaks, we crack creative concept with contrasting news story, design and dispatch. Digital outdoor allows us to connect with culture at scale.”

Steve Bovey, general manager of operations at QMS added, “News.com have the unique ability to cleverly communicate key headlines in a tactical and relevant way in accordance with the news cycle. The immediate and fast-paced scheduling of their creative is a direct reflection of the way in which the site operates to break news as it happens.’

The tongue-in-cheek concept forms part of a larger campaign for News.com, with TVC’s and digital assets being updated in correlation with the outdoor campaign to highlight that the latest news stories can be found at News.com.au.




Please login with linkedin to comment

Bohemia news.com.au QMS

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]