New York Times Slows Decline of Ad Revenue in 2014

New York Times Slows Decline of Ad Revenue in 2014

This story was originally published by

The New York Times has reported its slowest decline of advertising revenue in nearly a decade.




The New York Times Co. ended 2014 with its smallest decline in advertising revenue in nearly a decade, helped by firm gains in digital advertising that were driven by a growing native advertising unit and which offset a continued decline in print ad revenue.

Advertising revenue for the year dropped 0.7% to $662.3 million, the smallest decline since 2005, as a 4.7% slide in print advertising was offset by an 11.8% increase in digital advertising. About 10% of the year’s $182.2 million haul of digital advertising revenue came from the Times’s branded content studio, which opened last year, producing ads that resemble conventional news stories but are marked as “paid posts.”

For the fourth quarter, the Times Co. said advertising revenue declined 2.1% to 207.6 million, as a 19.3% increase in digital advertising revenue to $63.2 million partially offset a 9.2% decline in print advertising revenue to $144.4 million.

Read the full article here.




Please login with linkedin to comment

Breakfast Radio cyber monday progammatic video

Latest News

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]

MKTG Launches PR & Talent Division Realigning Business Structure
  • Marketing

MKTG Launches PR & Talent Division Realigning Business Structure

Dentsu‘s MKTG Sports and Entertainment has unveiled a significant evolution, including the launch of a specialised PR and Talent Marketing division, investment in expanding its Creative Services group, and a centralised approach to brand and rights holder servicing with increased production capabilities and a strengthened in-stadium sports presentation team. Lead Image: MKTG CD Ross Allen; […]