The New York Times Appoints WeThinkMedia As Its Aussie Advertising Rep

The New York Times Appoints WeThinkMedia As Its Aussie Advertising Rep
SHARE
THIS



The New York Times Company has announced the appointment of media representation agency WeThinkMedia to represent its advertising business in Australia.

WeThinkMedia will be responsible for all advertising in the region, including print, digital, branded content, programmatic, and events.

The partnership will be overseen by Tom Armstrong, vice president of advertising for The New York Times in the Asia-Pacific region.

For branded content opportunities, WeThinkMedia will have the support of The New York Times Company’s marketing service agency, T Brand Studio International, which includes resources from experiential marketing agency Fake Love and influential marketing agency HelloSociety.

Armstrong said: “Australia is an exciting opportunity for The New York Times. Since we began expanding our coverage of the region, our audience has grown rapidly. Readership is up more than 30 per cent and our subscriber base has more than doubled over the past year.

“As we continue to grow, it is important to have our advertising business represented by an agency with the local expertise and thorough understanding of both the market and key advertisers.

“We are thrilled to work with WeThinkMedia as an integral part of our overall expansion in the region.”

Peter Wiltshire, founder and director of WeThinkMedia, said: “The New York Times reader is part of an uniquely engaged, globally conscious audience that strongly values high-quality journalism.

“We are at the charge of an incredible opportunity for local Australian advertisers to reach this substantial breadth of dedicated and internationally-focused readers.

“Our industrious team is already in the market presenting opportunities and discussing custom strategies for individual client needs.”

WeThinkMedia’s latest appointment comes after announcing partnerhips with athlete-to-fan digital marketing business 20FOUR and New Zealand specialist digital outdoor media business LUMO in March and April respectively.

Latest News

Infographic: How Sponsoring An Event (Like Goat Yoga Or A Garlic Festival) Can Grow A Business
  • Marketing

Infographic: How Sponsoring An Event (Like Goat Yoga Or A Garlic Festival) Can Grow A Business

A common malady of marketers is how to best spend their marketing dollars and get the best outcomes (ie. sell more stuff). But a new study suggests that going “hyper-local” could be an easy and effective place to start. The study, by US marketing firm Zipsprout, says that micro-targeting local consumers via corporate sponsorships can be one of […]

by B&T Magazine

B&T Magazine
Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]