New '.melbourne' web addresses to launch mid-2014

New '.melbourne' web addresses to launch mid-2014
SHARE
THIS



By mid-2014 new ‘.melbourne’ domain names will be live, after the Victorian Government granted ARI Registry Services a 10-year contract to manage the new Top Level Domain name.

See the full ARI statement below. For more on Top Level Domain names see B&T's reports below:

" Melbourne, Australia – 22 May 2014: In a landmark announcement, ARI Registry Services can reveal it has signed a 10-year contract with the Victorian Government to manage all functions in the operation of the .melbourne Top-Level Domain.

The announcement follows the formal signing of the Registry Agreement today by the Victorian Government with the Internet Corporation for Assigned Names and Numbers (ICANN), which signifies the first step in the launch process of the .melbourne namespace.

Adrian Kinderis, CEO of ARI Registry Services, welcomed the announcement.

“The management of .melbourne on behalf of Victorian Government and the City of Melbourne is going to be one of the largest and most significant digital branding opportunities for this State and it’s a major achievement for ARI Registry Services to win this contract for the next 10 years,” Mr Kinderis said.

“The Government understands that operating .melbourne requires mission critical Internet infrastructure and they’ve chosen ARI Registry Services because we’re a proven leader in the field.”

“Some of the world’s largest and most recognised brands will sit alongside .melbourne on our systems and we’re incredibly proud to be an Australian technology company kicking major goals on the global stage.” 

Mr Kinderis congratulated the Victorian Government and the City of Melbourne on their involvement in the long-term digital strategy for their constituents.

Expected to launch this year, he said .melbourne will give Victorian businesses and Internet users their first opportunity to register geographic domain names as part of this evolution of the web.

A .melbourne web address will be an innovative way for businesses and individuals to clearly display an online affiliation to Melbourne. It will be the easiest way to identify products and organisations serving the Melbourne and Victorian communities online.

“The geography of the Internet is on the precipice of a revolutionary change and .melbourne is leading the charge as one of the first cities in the world to claim their own corner of the web,” Mr Kinderis said.

“The Victorian Government and the City of Melbourne have long recognised the value of a strong city brand and has accordingly supported this opportunity. Through .melbourne, they now have a unique digital asset to amplify the reach of brand Melbourne across the globe with every domain name registered under it.”

Mr Kinderis said .melbourne will become a quintessential part of the city’s business brand. He said Internet users around the world will turn to .melbourne as the city’s online source of truth, while savvy businesses will use the namespace to tap into the booming ecommerce potential of the city.

“We expect to see innovative businesses snap up premium category names like plumber.melbourne, pizza.melbourne or bars.melbourne in a move to gain unparalleled online marketing supremacy.”

Mr Kinderis also noted that .melbourne will appeal to individuals too and expected many people and families to register their names under .melbourne.

The two-year-long process to apply for .melbourne was initiated by the Victorian Government with the City of Melbourne, through ARI Registry Services.

Today’s milestone saw the Victorian Government enter into a Registry Agreement with ICANN to formally obtain the rights to .melbourne. It will be joined by the likes of London, Tokyo, New York and other high profile world cities and regions securing their own piece of online real estate.

Nearly 40 other Australian applicants such as .sydney, .anz, .tab and .iinet are also anticipated to launch soon.

Those interested in registering a domain name under .melbourne are encouraged to register their interest with ARI Registry Services to be the first to know when .melbourne launches: www.ariservices.com.au/dotmelbourne. "

Please login with linkedin to comment

Latest News

Daylight Agency Appoints Shelley Hammond As Director Of Agency Operations
  • Media

Daylight Agency Appoints Shelley Hammond As Director Of Agency Operations

The Daylight Agency’s significant growth has continued with the appointment of Shelley Hammond as Director of Agency Operations. Shelley is a leader in the global communications industry and brings vast experience following senior roles in major corporates as well as the agency environment. Shelley will be responsible for the commercial running of Daylight including client retention and […]

Host/Havas Takes Out Cannes Grand Prix With Palau Pledge
  • Advertising

Host/Havas Takes Out Cannes Grand Prix With Palau Pledge

Host/Havas has secured Australia’s first grand prix award at Cannes overnight, taking out the top gong for the direct lions with its work Palau Pledge. The work, which sees all visitors to the tiny island nation have their passport stamped with a pledge to be a good environmental citizen, which they must sign before entering […]

by B&T Magazine

B&T Magazine
Ridley Scott Unveils New Directors Showcase At Cannes
  • Media

Ridley Scott Unveils New Directors Showcase At Cannes

Curated this year by Ridley Scott, famed director of Alien, The Martian and other classics, The New Directors Showcase at Cannes is now in its 28th year. Acting as a platform for talented new directors to have their work premiered to a global audience, Scott took to the stage in front of a full house […]

by B&T Magazine

B&T Magazine
ANZ, PHD & JCDecaux Harness The Power Of Data
  • Advertising
  • Campaigns

ANZ, PHD & JCDecaux Harness The Power Of Data

ANZ and media agency PHD have partnered with JCDecaux to launch a unique campaign that harnesses the power of data across three cities incorporating actual tram, train and bus timetable information to align with the new ANZ App.

Report: Consumers Are Hitting Play On Mobile Video
  • Technology

Report: Consumers Are Hitting Play On Mobile Video

Ooyala survey finds media companies created and processed nearly three times as much video content in Q1 as Media Companies Created & Processed Nearly Three Times As Much Video Content in Q1 2018 vs. Q1 2017.

MercerBell Calls In Two New Data Hires
  • Marketing
  • Technology

MercerBell Calls In Two New Data Hires

Proving many photos shot on an iPhone so often come out washed-out and grainy comes this article's accompanying pic.

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers
  • Campaigns

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers

Intrepid Travel has gone back in time and is placing classified adverts for a new ‘mystery expedition’ to places that yet mapped by Google.  The adverts to be placed in Courier Mail, Herald Sun and Sunday Telegraph are calling for intrepid people to join a journey with “long travel days, intermittent electricity, no Wi-Fi, cold […]

Watching tv and using remote control
  • Advertising
  • Media

GroupM Investment Forecast For Australia: TV On The Rise As Digital Slips

GroupM has updated its 2018 ad investment forecasts and released its initial 2019 outlook. GroupM predicts $24B in net new advertising investment this year, the best annual increment since the bounce back from the global recession in 2010 when $26B was added to investment. GroupM estimates total advertising investment will grow by 4.5 per cent this year […]

Indigenous Campaign Deemed Too Controversial By APN Media To Run
  • Advertising
  • Campaigns

Indigenous Campaign Deemed Too Controversial By APN Media To Run

Aboriginal Victoria’s campaign in support of Australia’s first-ever treaty legislation, Deadly Questions, has been deemed too controversial to run by one of Australia’s leading outdoor media providers, APN Media. Online platform Deadly Questions provides a safe space for people to ask questions and have them answered by Aboriginal Victorians, to learn more about their cultures, […]

Introducing: YouTube Music Australia
  • Technology

Introducing: YouTube Music Australia

The wait is over! Starting today, YouTube Music is available to everyone in Australia, New Zealand, the U.S, Mexico and South Korea in addition to 12 new countries including Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom. Now fans around the world can find more of the music […]

Will PR Finally Earn Its Stripes At Cannes This Year?
  • Opinion

Will PR Finally Earn Its Stripes At Cannes This Year?

In this guest post, Haystac’s national general manager, Jason Carnew (pictured below), says with all this talk of Cannes at this time of year, it’s a kindly reminder that the PR business needs to get its act together in terms of awards, work and judging… All eyes on are Cannes as some of the best […]

Opinion

by B&T Magazine

B&T Magazine
Ex-DDBer Unveils Designer Headscarves For Cancer Survivors
  • Campaigns

Ex-DDBer Unveils Designer Headscarves For Cancer Survivors

Two-times cancer survivor, Frankie Good Stuff Award Winner, ex-DDBer and founder of Bravery Co. Emily Somers has collaborated with a range of top-notch illustrators to produce Australia’s first range of designer headscarves for young cancer warriors. She is now crowdfunding $40,000 to produce the scarves and donate one to all the young women in their 20’s […]

New Advertising Platform Launches Down Under
  • Advertising

New Advertising Platform Launches Down Under

Following its massive success in Europe, Asia and the UAE, the Polishoe concept, which brings a high-demand shoe polish service and HD digital advertising platform together, has landed in Australia.

Women In Media Profile: Aimee Buchanan
  • Media

Women In Media Profile: Aimee Buchanan

No Women in Media series would be complete without the irrepressible Aimee Buchanan. Read all her pressibles here.

by B&T Magazine

B&T Magazine
Set for blue sky, different clouds icons, cloud shapes, labels, symbols, icons. Flat graphic vector elements
  • Technology

PubMatic Unveils Cloud for Publishers And Tech Companies

PubMatic has launched PubMatic Cloud for publishers and tech companies looking to implement and control their own programmatic technology. By accessing PubMatic’s technology, global infrastructure and demand connections on a platform-as-a-service (PaaS) basis, clients are able to achieve full transparency and achieve greater control over their programmatic monetization. As programmatic trading becomes mainstream, innovations such as […]

Women In Media Profile: Claudine Hall
  • Media

Women In Media Profile: Claudine Hall

The Women in Media Awards are back for 2018! To celebrate this wonderful fact, and to recognise some of the killer women in our industry, we’ve created a women in media series – and have profiled some pretty inspiring women so far. This week, we chat with Bauer Media head of trade marketing Claudine Hall. […]

by B&T Magazine

B&T Magazine
Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks
  • Campaigns

Cancer Council and Target Tradies Tackle On-The-Job Skin Cancer Risks

Workers on construction sites receive five to 10 times more UV exposure every year compared to indoor workers. Target Tradies and Cancer Council have announced the launch of a partnership to help educate Australian construction workers about the importance of being SunSmart at work. With evidence showing that outdoor workers receive five to 10 times […]