A new full service agency specialising in media planning and buying and production services such as video and content creation and graphic design, launches today in Sydney, going by the name of ‘Media & Production Partners’.
The new agency is founded by Jimmy Hyett (pictured above), who worked as group business director for MediaCom prior to this new venture.
Hyett has broad experience across a variety of clients and companies on both the media side (print and OOH sales) and agency side (Total Advertising/PHD, Zenith Optimedia, Hyland Media and MediaCom). He has also been very active in the industry, as a committee member in the NGen Charity Group and a member of the MFA 5+ program designed to keep people in our industry.
MPP will launch with $10million in billings, with one of its founding clients being Care Pharmaceuticals.
“We’re really excited to be a part of this new breed of agency. With access to media and production services, it helps us be more efficient with our time and more consistent with our advertising,” said Daniela Fra, marketing manager, Care Pharmaceuticals.
“MPP has been a valuable partner for us in consolidating our media for all of our brands and we look forward to growing our business with them into the future.”
The agency has also just picked up the media planning and buying for The Color Run, and is also working with many clients in the production and video space including the Media Federation of Australia, GroupM, Toro Media, PharmaCare, Indeed, Lime House Creative, and QMS Media.
“We want MPP to be the agency that the big guys are nervous about! A company that shifts the way the media industry works and moves into the future. MPP will be a leader in the solutions space – media, digital and production,” Hyett said.
“With some of the best young talent driving our core offering and clients that view us as a partner, not their agency. We are going to get there by progressive thinking, innovative process, quality output and sticking true to our core value of maintaining the best client service and relationships with everyone that touches our brand.”