New Luxury Fashion Mag Capturing Advertisers

New Luxury Fashion Mag Capturing Advertisers
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New fashion glossy builds momentum  while championing  local designers on an international platform.

With  its    third    issue    about    to    hit    newsstands,    Australian    independent    magazine,    Façon,    is    currently    gathering    momentum    in    the    fashion    magazine    space    by    focussing    on    a    sophisticated    mix    of    international    luxury    brands    and    high    profile    Australian    designers.

The    nation’s    newest    high-­‐end,    glossy    fashion    bible    has    been    steadily    building    its    circulation,    with  70,000  readers    and    growing.

Wholly  produced    and    printed    in    Newcastle,    the    boutique    publication    is    part    of    the    burgeoning    revitalisation    of    the    regional    centre’s    retail    and    creative    arts    industries,    and    is    creating    a    buzz    around    town.

It    has    been    awarded    a    Newcastle    City    Council    economic    development    grant    for    the    past    two    years,    which    acknowledges    its    championing    of    talented    regional    creatives    and    designers,    who    get    to    showcase    their    work    alongside    luxury    brands    on    an    international    platform.

“On  the    world    stage,    Australian    fashion    has    never    been    more    exciting,”    explains    Façon    creator    and    celebrity    stylist,    Lara    Lupish    of    the    magazine’s    growing    success.    With    over    15    years    fashion    industry    experience    working,    Lara    teamed    up    with    some    of    the    industry’s    most    talented    individuals    in    2015    to    bring    her    vision    for    Façon    to    life.

“My  time    working    overseas    was    indispensible    training    in    style    direction,    design    and    attention  to    detail    –    which    has    stood    me    in    good    stead    for    producing    a    style    bible,”    she    says.

“The    positive    response    from    readers    is    wonderful    –    I    truly    believe    magazines    are    having    a    resurgence.    People    still    want    to    curl    up    in    front    of    the    fire    or    by    the    pool    with    a    nice    glass    of    wine    and    look    at    fashion    and    beauty.”

“I’ve  got    a    great    team    and    I’m    very    proud    of    it    –    it’s    as    good    as    Paris    Vogue    and    we’re    in    Wickham,    Newcastle,”    Lara    adds.    “That’s    what    makes    me    most    proud    –    the    fact    it’s    local.

Pronounced  “fass-­‐on”,    façon    is    a    French    and    Russian    word    meaning    mode,    method,    fashion    and    trend.    “My    grandma    is    Russian    and    she    would    be    smoking    a    cigarette    with    these    long    nails    and    be    saying    ‘facon,    facon’    about    something,    and    it’s    always    stuck    in    my    mind,    it    sounded    so    cool,”    laughs    Lupish.

Next    on    Lara’s    list    is    to    continue    building    the    content    creation    side    of    the    magazine,    an    attractive    add-­‐on    for    clients    who    are    no    longer    simply    interested    in    investing    in    a    single/double    page    advertisement.

“We  are    very    particular    in    only    including    high    quality    advertisments    that    truly    reflect    Façon’s   ethos  of    being    a    luxury    fashion    magazine,”    Lara    explains.

“We  found    that    in    order    to    achieve    this    we    ended    up    creating    a    lot    of    the    content    and   imagery  for    our    clients    to    use,    and    this    then    became    a    vital    part    of    our    media    package.

“Along  with    prime    advertising    real    estate    in    Façon    magazine,    they    also    get    a    suite    of    world-­‐ class  imagery    for    commercial    usage,    making    Façon    an    attractive    alternative    to    other    publications    that    don’t    offer    this    service.”

 

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