‘Code Like A Girl’ Initiative Launched To Encourage More Women To Code

‘Code Like A Girl’ Initiative Launched To Encourage More Women To Code
SHARE
THIS



Ally Watson, female developer at award-winning digital agency Deepend, claims it’s just the way we’re being conditioned, and has launched Code Like A Girl, a digitally led initiative to help inspire and support women in code.

As well as hosting monthly events and meet-ups, Code Like A Girl is an online inspiration network and blog for female coders and women in the wider tech industry, and Ally hopes it will help inspire more women to move into this space.

She told B&T: “I always have been really good at maths. I like problem solving. My personality is always about making lists and I’ve been an organized person. I liked having quite an analytical frame but I hadn’t a very creative side to it. I enjoyed art. I wanted to do fine art and photography and stuff like that.

“But from being young, uunconscious bias means that from a young age girls are not exposed to problem solving and electronic based games in the way boys are. This disparity has led to a greater number of boys being interested in technology and pursuing the sector as a valid education and career path. My core focus for Code Like A Girl is to help likeminded women in the sector grow and support one another, in what can sometimes be a daunting industry for females.”

Research indicates that the sector is heading towards a skills crisis and by the year 2020 there will be 1million more jobs than there are people with the skills to fill those jobs.

In 1991 women held 37 per cent of all computing jobs, today they hold just 26 per cent and 56 per cent of women in tech leave at the mid-level point of their career, compared to just 17 per cent of men, when the loss of their skills is costly to companies.

B&T held a roundtable with Google chief Maile Carnegie, Larry Marshall, CEO of CSIRO, Bailador co-founder and managing partner David Kirk and Australian Chamber of Commerce CEO Kate Parnell earlier this week – the results of which can be read in the next issue of B&T, out August 13 – and they also agree with Watson that females are dissuaded from studying the sciences.

Watson claims there is an ongoing diversity problem within the technology and development sector driving two key trends; not enough women are getting into development and when they do, there is a limited long term career path.

“Coding is one of the most important skills of the 21st century and there is a significant talent drought,” she added, “the industry needs more computer scientists but there’s no natural instinct for females to get into this area and it’s so important that kids, especially females, are exposed to these kind of careers from an early age. They key thing in this industry is thinking outside the box, and being creative with it.”

For more information, click here. 

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]