New Independent Print Newspaper To Launch in Sydney

New Independent Print Newspaper To Launch in Sydney
SHARE
THIS



A new independent inner-Sydney newspaper is set to launch in print and online next month.

Neighbourhood will aim to engage with Sydneysiders as a “micro-niche” publication with an emphasis on in-depth features along with community issues, opinion, reviews, art, poetry, and humour.

The monthly paper will be hand-delivered for free to over 75,000 homes and businesses in the inner-east, inner-west and inner-city suburbs of Sydney.

The publication’s website, Neighbourhoodpaper.com, will invite a national audience into the community conversation.

Publisher Jonathan Samway said it was a belief in the power of telling good stories that inspired him to launch the newspaper.

“Media adaptation has to be about creating a significant micro-niche audience who are engaged with what you’re doing,” he said.

“Good storytelling assures that active engagement and that potent, focused audience.

“Now is the time for quality, local print news to thrive alongside digital.”

Neighbourhood editor Mark Mordue said there’s an increasing demand for local content and publications that can be trusted due to people being overwhelmed by the digital flood of information.

“Trust, community and connection are the premium qualities people are seeking,” he said.

“Being printed monthly, Neighbourhood’s content will focus on issues as much as news, while its local perspective allows it to drill down into the heart of what is going on in its readers’ suburbs.”

Mordue believes the content of the publication and sense of community within will establish a relationship and earn a genuine connection with its readers.

Neighbourhood was created through Sydney company Moth Projects, which is owned by Samway, and is working with PR agency Poem for the launch.

The monthly paper will be supported by additional written content, video and podcasts, online, Facebook and Instagram from May.

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine