New Idea Unveils Multi-platform Revamp

New Idea Unveils Multi-platform Revamp
SHARE
THIS



New Idea has unveiled a bolder and brighter new multi-platform look – to coincide with one of this year’s most anticipated stories, the engagement of Prince Harry to Meghan Markle.

The revamp, “Colourful Moments”, unifies design across all of New Idea’s channels and gives the country’s best-loved women’s media brand a more sophisticated look and feel, with a new colour palette, new fonts and flagship lifestyle sections such as Royals, food, beauty, fashion and health re-energised in both digital and print.

Louisa Hatfield, general manager, entertainment and family, comments: “With a multi-platform footprint of five million every month – more than any other Australian women’s brand – New Idea’s power to entertain and connect with such a huge community of Australian women is stronger than ever.

“Our readers have an enduring love affair with the Royals and, true to form, New Idea was one of the first news sites in the world with the engagement news last night. The power of our brand is that our team of talented content creators understand intimately what our audience love – and we want them to be able to navigate this content easily.

“Colourful Moments”, our new multi-platform brand experience, has been crafted to improve the user’s content journey with less clutter, a more polished feel throughout and a more visually consistent experience across all devices.”

New fonts include a mix of modern handwritten type and a fresh selection of traditional typefaces, alongside a new photographic creative direction influenced by both social media and red carpet trends. Food content has been simplified to make recipes easier to read, a more classic edge is introduced to beauty content, whilst health becomes colour themed with a focus on uplifting the reader.

Launching today, a redesigned homepage provides users with a more sophisticated, premium experience with an emphasis on ensuring new and returning users are served with a fast, intuitive, tailored content feed with seamless integration for commercial partners. Design-thinking underpins the development of the entire site with a view to optimising web experiences, whilst data and event tracking guides usability improvements with A/B and multivariate testing to assess user engagement, time on site and page views.

In advance of today’s launch, New Idea’s page speeds have decreased by 38 per cent over the past two months, improving UX and ad viewability, reducing bounce rate, whilst improving search rankings.

Will Everitt, head of product and technology comments: “The clean, immersive new design for New Idea optimises the user’s journey with better digital storytelling via simple, punchy visuals and a mix of fun, intriguing, fresh content.

“Call to actions are strong and on-brand with native styling to maximise conversion, the user interface is customer centric throughout and we proudly go to market with a best-in-class proposition which optimises the long-term value of both our audience and commercial relationships.”

New commercial packages include non-intrusive, efficient and high-value approaches for serving fewer yet higher impact ads, including the all-new premium homepage takeover option. To mark the launch of the brand’s revamped visual experience, New Idea’s home page today showcases the new takeover execution.

Frances Sheen, editor, New Idea, said: “The New Idea consumer runs a whole household on $80,000 a year, has two or three kids, does the supermarket shop and cooks seventy to eighty per cent of the time. She’s increasingly running the family finances and does most of the child care. And in between all of that, she goes to work. Make no mistake – this woman deserves to be entertained – and she knows just where to turn for it with New Idea.

“Our audience adore Prince Harry and his bride to be, Meghan. Ahead of the Spring wedding next year, New Idea will be in London and will bring our audience all the exciting details in the build up to the Spring ceremony.”

Please login with linkedin to comment

New Idea Pacific Magazines

Latest News

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]

Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ
  • Media

Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ

Havas Sports & Entertainment ANZ, a division of the broader global full-service agency Havas, has confirmed an exclusive deal with Foxtel to showcase the World Boxing Association (WBA) Welterweight Championship across the trans-Tasman. Billed as the ‘Fight of Champions’, Manny Pacquiao and Lucas Matthysse will square off for the WBA Welterweight belt this Sunday. Havas […]

The Question On Everybody’s Lips At Cannes: How Did Tesco Win The Grand Prix Media Lion?
  • Media
  • Opinion

The Question On Everybody’s Lips At Cannes: How Did Tesco Win The Grand Prix Media Lion?

In this guest post, PHD’s Chloe Hooper (pictured below) analyses the campaign that claimed top honours in the Media category at Cannes this year. I sat in the auditorium as the Cannes Media Lion winners for 2018 were awarded. One thing became instantly clear to me: it is all about taking home Gold or the Grand Prix. […]

Opinion

by B&T Magazine

B&T Magazine
MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope
  • Advertising
  • Campaigns

MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope

An integrated campaign by Vizeum Melbourne for MINI Australia’s new ‘Connected’ vehicles will see digital out-of-home (DOOH) served via Posterscope’s Liveposter platform. Delivered centrally, the campaign will showcase the flexible qualities DOOH provides via multiple creatives targeted with specific data overlays such as location, traffic, time of day, and weather triggers such as rain. The […]

Women In Media Profile: Lisa Sheehan
  • Media

Women In Media Profile: Lisa Sheehan

The delightful Lisa Sheehan straps into B&T's "cage of truth" we actually prefer to call our Women in Media profiles.

by B&T Magazine

B&T Magazine
News Corp, Storyful & Fox Sports Join Forces To Support AIME Hoodie Day
  • Advertising
  • Campaigns
  • Marketing
  • Media

News Corp, Storyful & Fox Sports Join Forces To Support AIME Hoodie Day

News Corp Australia, Storyful and Fox Sports have joined forces in support of 2018 AIME Hoodie Day with a creative advertising, PR, social media and editorial campaign across print, digital, and broadcast media. Fox League presenter Hannah Hollis (pictured above) fronts the AIME Hoodie Day campaign, conceptualised, designed and created by News Corp’s trade marketing […]

Storyation Finalist For Global Content Marketing Agency Of The Year
  • Marketing

Storyation Finalist For Global Content Marketing Agency Of The Year

Sydney content marketing agency Storyation has been named a finalist for global Content Marketing Agency of the Year in the Content Marketing Association Awards in the US.  The only Australian agency on the short-list, Storyation was founded by two former Fairfax Media executives Lauren Quaintance (right in photo) and Mimi Cullen (left) and its clients include Tourism […]

Jaden Social Claims Integrated Marketing Tender For NSW Schools Spectacular
  • Marketing

Jaden Social Claims Integrated Marketing Tender For NSW Schools Spectacular

Jaden Social has been awarded the tender to handle integrated marketing for the NSW Schools Spectacular. The agreement will see Jaden Social manage marketing, media, digital and social across the 2018 to 2020 productions of Schools Spectacular, held at Qudos Bank Arena in November. Jaden Social underwent a competitive pitch to secure the account, in […]

APD Australia Appoints New Head Of Digital Product & Strategy
  • Marketing
  • Technology

APD Australia Appoints New Head Of Digital Product & Strategy

Digital transformation business APD has announced the appointment of Chris Butterworth as its Australian head of digital product and strategy. Based in Melbourne, Butterworth (pictured above) will be responsible for building on APD’s owned media team, growing its range of services and developing cross-channel products. Butterworth joins APD from Reprise Digital, where he was most […]