Media agency, Bohemia, bolsters its talent in data and content, announcing the appointments of Alex Skorokhod as group intelligence director and Kate Kennett as senior content manager. Both Skorokhod and Kennett start immediately.
Skorokhod joins Bohemia from IPG Mediabrands where he was head of new product development. He brings considerable experience in big data ecosystems, data architecture, attribution modeling, analytics and systems development and will focus on helping clients bring together customer and communications data in a way that drives meaningful insight and confident action.
Bohemia’s chief intelligence officer, James Collier, said: “Alex’s appointment is a further investment in our data and analytics capability and our focus on creating profitable customer growth for clients through data and marketing science.”
Kennett joins Bohemia from the Denstu Aegis network where she was responsible for defining and managing the content marketing product for digital agency Columbus. With extensive experience both internationally and locally, Kennett has been the driving force in developing content and social strategies brands such as Peroni , Cannon and Legal and General.
Bohemia’s chairman, Chris Christofi said: “Kate brings world class experience in content creation and the strategic use of social to drive stronger relevance and appeal that lead to action for our clients. She will work closely with Bohemia’s data and strategy team to create new and relevant ways to connect client brands to culture.
Christofi said the duo’s proven expertise and skills bring significant experience and knowledge to to the team, and he was looking forward to their business expertise, drive and interest contributing to the agency’s future success.
“The customer insight, data and strategy teams work hand-in-hand together to create innovative solutions which drive true business growth for our clients,” said Christofi. “Both appointments will open up new opportunities for our clients and fast track our own product roadmap and our investment in the agency’s future.
“Our Bohemians and our clients brands will all be the beneficiaries of both these appointments,” he said. “Having Kate and Alex on board is part of building Bohemia’s strategic remit to create remarkable brand experiences that drive growth for clients. It’s an exciting time.”
Bohemia is part of WPP AUNZ, the region’s leading marketing communications and content group.