New Health TV Network Launches Across Australia

New Health TV Network Launches Across Australia
SHARE
THIS



Patient education and health promotion specialist Healthily has joined forces with Hills Health Solutions to launch Healthily TV, which is now available at more than 18,000 beds in 80 hospitals across the country.

Hills Health Solutions’ head of health, Darren Osborne, said Healthily TV provides dedicated patient education and entertainment.

“Our patient audience is growing as hospitals become increasingly aware of Healthily TV’s value in improving patient experience and outcomes,” he said.

Dr Tina Campbell, founder of Healthily and a specialist in patient storytelling, believes the new network will have a positive impact on the health of Australians.

“The content on each channel is designed to entertain and build the viewers knowledge, skills and confidence to manage their health to the best of their ability,”she said.

Patients, and their family and friends, have access to three main channel types – Healthily’s free generic patient education channel, free ward-specific education channels, and paid movie/commercial TV channels – each offering unique and targeted advertising opportunities, according to Campbell.

“The patient’s hospital room, unlike waiting rooms, provides a one-on-one engagement with the screen and the health content,” she said.

“We can offer an effective combination of both reach and frequency for our advertisers, given patients stay on average between 2.3 and 3.2 days per visit*, and ads, advertorials or sponsored health content are shown across all free and the paid movie channels.

In Healthily’s evidence-based content library, hundreds of people share their diverse health experiences in fascinating and informative video case studies.

“Patients are interested, engaged and receptive to health messages from people sharing their personal stories about specific health conditions,” Campbell said.

“Research shows this engagement improves patient confidence about self-management of their conditions.”

Osborne said the launch of Healthily TV comes at an exciting time.

“The imminent introduction of new interactive touch screens to hospitals will further boost patients’ engagement with the content,” he said.

“The IPTV screens will give patients access fun, interactive entertainment and education experiences, including quizzes and games.

“These quizzes and games can incentivise or reward patients in creative and fun ways for actively engaging with the content.”

Campbell said Healthily will also trial providing patients with functionality that will enable them to send educational content to themselves or their carers via its GoShare Healthcare online content sharing platform.

“This will enable them to create and send themselves content bundles, via email or SMS, so they can continue to learn more about self-managing their condition after their hospital visit,” she said.

“The digital distribution of educational material is our key focus. The digital content complements the face-to-face interaction with a health provider. It is all about scale, it is all about taking a very holistic, efficient and effective approach to health promotion.”

* Australian Institute of Health and Welfare, Australia’s hospitals 2014–15 at a Glance: Health services series no. 70 July 2016. p. 19.

Latest News

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence
  • Advertising
  • Marketing

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence

Aussie Pooch Mobile recently took out the number one spot in the Marketing category of this year’s Topfranchise Awards organised by 10 Thousand Feet Research and online marketplace SEEK Business. B&T sat down with Aussie Pooch Mobile’s marketing manager, Tracy Sullivan, to chat about the strategy behind their success. Why have you focused on online […]

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move
  • Marketing
  • Media

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move

Independent research consultancy, Nature, has announced an interstate expansion with the establishment of a Sydney office in the New Year. The announcement comes off the back of the business being recognised as Research Agency of the Year at the B&T Awards in November. According to Nature’s founder and managing director, Chris Crook, the move is a natural […]

by B&T Magazine

B&T Magazine
Paper Moose & Skillsroad Tackle Youth Unemployment
  • Campaigns
  • Technology

Paper Moose & Skillsroad Tackle Youth Unemployment

The NSW Business Chamber’s Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience. The initiative is an  effort to raise young Australians’ awareness of apprenticeships and traineeships for various careers. The digital experience, funded by the NSW Government Department of Industry, brings viewers into the […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]