New App By KOJO Designed To Protect Children

New App By KOJO Designed To Protect Children
SHARE
THIS



A new app developed by KOJO, a digital engagement specialist, to protect children when they are out and about went live on 26th October in honour of a murdered teenager, with the backing of Google and the Government of South Australia.

KOJO said that the new app –Thread for the Carly Ryan Foundation- is a unique blend of personal safety technologies into one easy-to-use platform. The Foundation was created by Sonya Ryan whose daughter, Carly, was murdered after being groomed by an internet predator for more than 18 months.  

In stressful situations, where only one action can be taken, Thread provides an immediate connection between a user’s location, trusted contacts and emergency services.  The app uses cloud based platforms for their functionality, scalability, reliability and security credentials.

Screenshots

Stephen Lord, chief strategy officer at KOJO, said: “There are personal safety apps that are simply alarms on the market and there are also general social apps to publicly tell people where you are.  

“However, until now, no one has combined them in a way where the sole purpose is to keep the lines of communication open between the user and a close group of nominated contacts, to keep both parties updated on location and status.

“It was especially important with this app that all the functions worked flawlessly, due to the fact that individuals’ personal safety is on the line.”

Thread promotes communication for the tech-savvy youth of today without enforcing traditional prohibitive rules. For example, a teenager can discretely update a parent when at a party, letting them know where they are and that they’re safe. Or in the event that a pre-set check in time be missed, the user’s last known location is sent to their nominated contacts.  

One element of Thread is that it allows users to check into pre-set deadlines for activities such as leaving school, to then go to a sporting field or send an update on the fly, if plans change and the user needs to update their network.  

The Update function allows users to discuss their concerns alongside images. This component encourages users to communicate with their trusted contacts through an informal chat medium, which is locked down to trusted contacts.  

The Alert function is the core of Thread’s personal safety alarm and when activated sends the user’s location to their trusted contacts, launches the phone and dials 000. This function can be activated from the PIN screen. 000 can be dialled in as little as three taps on an unlocked phone.  

Throughout the building of the app, the intended audience of Thread was at the forefront of the design process to ensure people wanted to use the app, and therefore prevent incidents like Carly’s tragedy from happening to other children.   

“Today’s youth are very aware of app design; they have no time for poorly designed apps, which are not easy and pleasing to use. Therefore, the design needed to appeal to them and their parents – two very different age groups with different experiences in using apps. We had to ensure we spoke to both groups equally,” said Lord.

Thread was first developed for the iOS platform and when Google saw its potential to save lives, they supported the development of Thread for the Android platform.  

 

Latest News

THIS
  • Advertising
  • Marketing
  • Media

Meet Your Judges For The 2018 B&T Awards!

B&T is calling this year's awards judges probably the finest ever assembled. As a chamber choir, arguably less so.

by B&T Magazine

B&T Magazine
Are You Dragging The Wrong People Into Pointless Meetings?
  • Opinion

Are You Dragging The Wrong People Into Pointless Meetings?

Donna McGeorge (pictured below) is a speaker and  mentor who helps people make their work work. McGeorge is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In her latest guest post for B&T, McGeorge offers her tips on avoiding every workers’ hell- the pointless meeting… We all complain about having to attend too […]

Opinion

by B&T Magazine

B&T Magazine
Francis Leach Joins The New Daily As Sports Editor
  • Media

Francis Leach Joins The New Daily As Sports Editor

Famed sports reporter Francis Leach has joined online publisher The New Daily as sports editor. A prolific broadcaster, journalist and program host, Leach brings his encyclopedic knowledge of sport and no-holds-barred critical analysis to the role. “Let’s face it, sport these days is big business. I’m interested in connecting and contextualising sport with the big […]

AIME Appoints Eleven To Champion 2019 Vision
  • Advertising
  • Media

AIME Appoints Eleven To Champion 2019 Vision

Eleven has been appointed to manage all PR for the Asia Pacific Incentives Meetings & Event (AIME) 2019, the leading show for the business events industry. Selected by Talk2 Media & Events, Eleven will drive a global PR campaign, working with sister agency FleishmanHillard, to leverage international media networks across Asia Pacific, Europe, Middle East […]

Fox Sports Alexa Skill Launches In Alexa Skills Store
  • Media
  • Technology

Fox Sports Alexa Skill Launches In Alexa Skills Store

Australian sports fans can now tune into Fox Sports News live on their Amazon Echo device. From today, Alexa users will be able to add the new Fox Sports Alexa skill to their daily routine by asking “Alexa, play the Fox Sports live stream.” The Fox Sports Skill will deliver sports fans a live stream […]