National Geographic Looks To Great Outdoors To Promote ‘Wild Survivor’

National Geographic Looks To Great Outdoors To Promote ‘Wild Survivor’
SHARE
THIS



In the much-anticipated launch of their new television series, Wild Survivor, National Geographic Channel has taken to the streets again with a campaign across the APN Outdoor network of large format Billboards, Elite Screens and XTrack TV. Forming part of National Geographic Channel’s wider media campaign, the Outdoor component is aimed at peaking audience interest, driving awareness and seeking maximum exposure.

Wild Survivor, which launches March 16 on the National Geographic Channel, follows Aussie science teacher, Phil Breslin, as he embarks on a quest to survive in the Australian Outback with nothing more than ancient wisdom and the brains he was born with. With no food, no shelter and not even a knife, Phil will have just one goal throughout the series; stay alive.

Jerry Butterfield, channel manager – National Geographic Chanel said, “The huge success we saw with the award-winning Wild Australia campaign demonstrated how large-scale out-of-home advertising can really connect with potential viewers.”

“National Geographic Channel is thrilled to be working with APN Outdoor again on the launch of Wild Survivor, using a powerful image that really captures the energy and adventure of our new series and enables effective touch points across other media.”

Mark Fairhurst general manager – APN Outdoor also commented, “National Geographic Channel knows the power of the Outdoor medium to influence and entertain their viewers. There is no doubt Phil the survivor is attracting attention on our large format Billboards, Elite Screens and XTrack TV, out there right now. We wish National Geographic Channel well for the launch of what is sure to be another successful series.

 

 

 

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]