Multi Channel Network To Represent National Geographic’s Online Australian Audience

Multi Channel Network To Represent National Geographic’s Online Australian Audience
SHARE
THIS



Multi Channel Network (MCN) has today announced an extension to their partnership with National Geographic, taking on the sales representation of nationalgeographic.com’s Australian audience.

MCN currently manages traffic across the publisher’s recently re-launched the local website and National Geographic’s three television channels in the Australian market.

The expanded sales representation agreement enhances MCN’s digital portfolio, adding a further 675,000 monthly unique visitors to the sales house’s network. It offers clients opportunities to integrate into nationalgeographic.com via native articles, bespoke content and sponsorship.

The boosted partnership comes as National Geographic continues to develop its brand following the launch of their new parent media company, National Geographic Partners. The recently re-launched website has doubled visitors since launch and exhibits a new format designed to educate the next generation about the power of science.

Suzie Cardwell, MCN digital partnerships and product development director, said, “The inclusion of nationalgeographic.com into MCN’s robust network means we can now offer clients even stronger cross platform solutions.

“National Geographic is one of the world’s leading publishers and we’re thrilled to provide clients with further opportunities to connect with this high quality brand’s digital portfolio both on a local and global scale.”

Jacqui Feeney, ANZ’s managing director of Fox Networks Group & National Geographic Partners, said, “We know consumers expect more from the brands that they love and National Geographic allows fans to dive even deeper into the topics they are most passionate about. Our digital platforms offer high-impact, visual first, immersive storytelling.

“They are an extension of our 129 year history of television and magazine offerings that tell the important stories of our time. National Geographic reaches 730 million consumers globally every month. We chose MCN because of their commitment to advertising innovation. We see fresh opportunity to harness the complete power and reach of the growing Nat Geo portfolio.”

 

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine