ABC Audits: Most Print Circs Down, Caravans and Food Titles Buck Trend

ABC Audits: Most Print Circs Down, Caravans and Food Titles Buck Trend

The majority of the print titles across Australia have continued  trend of decline when it comes to print circulation figures.

B&T Magazine
Posted by B&T Magazine

Data released by the Audited Bureau of Circulation, most titles – including newspapers and magazines, but excluding newspaper inserted magazines – dropped.

However, a few titles managed to buck this trend, with NRMA’s Australian Caravan & RV posting an increase of 9.6 per cent for the bi-monthly title.

Another caravanning title from Express Publications, Caravans and Motorhomes, increased 7.7 per cent.

Australian Handyman from Reader’s Digest also went up 3.2 per cent.

In the food sector it wasn’t all dire. NewsLifeMedia’s Donnay Hay increased by 2.5 per cent. Its title delicious. did fall, but only 0.5 per cent. bumped up 1 per cent too.

Pacific Magazines’ bi-monthly mag Prevention posted the highest increase with 30.7 per cent.

Pacific Magazines

While many circ figures fell, Pac Mags CEO Peter Zavecz remains confident.

“Our consumer-led publishing strategy continues to deliver compelling results for both our readers and our advertisers,” he said.

“Our teams understand what consumers want and provide it to them across a range of touchpoints – the results clearly show that our commitment to engaging with audiences by delivering quality content across all platforms is working.”

Some of the publisher’s well-known titles:

Better Homes and Gardens (monthly) – dropped 9.5 per cent, from 342,745 this time last year to 310,326 this year

marie claire (monthly) – dropped 5 per cent, from 84,612 last year to 80,422

InStyle (monthly) – dropped 11.2 per cent from 53,126 to 47,201

Famous (weekly) – dropped 8.2 per cent, from 62,105 to 57,021

WHO (weekly) – dropped 7.1 per cent, from 108,126 to 100,484

New Idea (weekly) – dropped 8.2 per cent, from 281,514 to 258,407

Bauer Media

Similar to Pac Mags, magazine publishing giant Bauer Media also reported numerous drops in the circ figures, however, CEO of Bauer Media David Goodchild said it shouldn’t be underestimated.

“The results can’t be underestimated in demonstrating the strength of magazines in such a fragmented media landscape, generating more than 600 million copy sales in the past 12 months,” he said.

“Over the past six months our business has gained momentum as we take a multichannel approach to content. We successfully launched three new mobile first digital brands to market including Food To Love, Travel In and WhichCar, all based on the trusted and quality content at the core of Bauer Media.

“We have also diversified our brand footprint further with a range of new live experience initiatives like ELLE’s Morning of Little Life-Changing Idea’s, BAZAAR at Work, and The School of Real Living Masterclass – offering the reader a valued, unique brand experience.

“Whether it’s in magazine, across our digital women’s network or through live events, our commitment to provide the most effective marketing channels that enable advertisers to create more meaningful connections with consumers has never been stronger.”

Some of Bauer Media’s well-known titles

Australian Women’s Weekly (monthly) – dropped 5.9 per cent, from 442,149 to 416,117

Cleo (monthly) – dropped 20.7 per cent, from 53,221 to 42,212

Cosmopolitan (monthly) – dropped 14.7 per cent, from 90,520 to 77,181

Harper’s Bazaar (monthly) – dropped 1.2 per cent, from 52,884 to 52,239

NW (weekly) – dropped 18.8 per cent, from 80,030 to 65,014

OK! (weekly) – dropped 14.7 per cent, from 72,012 to 61,401


NewsLifeMedia performed relatively well in the latest circ figures, posting a number of increases as well as decreases.

NewsLifeMedia CEO Nicole Sheffield, who also won the Mentor category at the Women in Media Awards last night, said:

“I am delighted that NewsLifeMedia continues to lead in the three core lifestyle genres that we operate in. We have some of the most powerful and trusted brands in this country and through continuous evolution and innovation we are delivering market leading products and platforms.

“We are very pleased with our circulation results as Inside Out achieved the largest rate of growth year-on-year in the homes category and Vogue Australia the largest increase in the fashion category. All of our titles enjoyed year-on-year growth besides Super Food Ideas however it remains the number one food magazine and we have just successfully relaunched the title with its circulation stabilising over recent issues.

“Our portfolio in expert areas of home, food and style has also seen the massive growth of social fuelling the value and interactions with the brands every day.”

Some popular NewsLifeMedia titles:

Vogue Australia (monthly) – increased 2.6 per cent, from 50,325 to 51,657

Vogue Living (monthly) – increased 1.5 per cent, from 41,051 to 41,659 (monthly) – increased 1 per cent, from 76,748 to 77,485

Donna Hay (bi-monthly) – increased 2.5 per cent, from 80,138 to 82,147

Superfood Ideas (monthly) – dropped 23.1 per cent, from 135,051 to 103,891

Fairfax Media

Predictably it was a show of dropping circulation figures across many of Fairfax’s popular titles.

The Sydney Morning Herald (Monday to Friday) – dropped 12 per cent, from 121,876 to 107,291

The Australian Financial Review (Monday to Friday) – dropped 6.5 per cent, from 61,216 to 57,243

Sun-Herald (weekly) – dropped 13.9 per cent, from 246,635 to 212,280

News Corp

The same posed true at News Corp and many of its titles.

The Daily Telegraph (Monday to Friday) – dropped 8.5 per cent, from 280,731 to 256,835

The Australian (Monday to Friday) – dropped 7.5 per cent, from 109,902 to 101,615

Herald Sun (Monday to Friday) – dropped 8.6 per cent, from 376,342 to 344,061