Monitoring Terrorists Is Okay On Social Media, But Targeted Advertising Isn’t: Survey

Portrait of businessman holding binoculars and looking at laptop

A survey for Unisys Security Insights found 79 per cent of Australians are comfortable with social media monitoring to detect possible terrorist activity. But only 27 per cent are comfortable with targeted advertising on social media.

The Unisys Security Insights Australia: social media monitoring study, conducted by Newspoll, surveyed 1,210 Australians aged 18+ during April this year. The survey found that younger Australians aged 18-24 years the most comfortable with social media monitoring for targeted advertising and offers.

Graph from Unisys Security Insights: Australia

The study concluded that: “In the past, social media users enjoyed a sense of anonymity and security due to the large volume of data and the extensive resources that were required for an interested third party to identify, extract and compile personal information spread across billions of pieces of social networking data.

“However as big data analytics and related technology has improved, the powerful tools needed to analyse the vast amount of social media data have become far less expensive and subscription services have sprung up that put the power of these tools in the hands of even small organisations.”

For more information, click here.




Please login with linkedin to comment

The Smith Family

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]