Monash University Appoints GPY&R Melbourne

Monash University Appoints GPY&R Melbourne
SHARE
THIS



Australian university Monash University has appointed GPY&R Melbourne as its creative agency, following a competitive pitch.

Monash University is a member of the Group of Eight (Go8), which comprises Australia’s research universities, and is ranked in the top one per cent of universities globally.

GPY&R Melbourne will work with Monash University to promote its broader strategy and positioning in both domestic and international markets.

Margot Burke, chief marketing officer at Monash said that the partnership will further leverage the University’s existing brand equity.

“We’re excited about engaging GPY&R as our creative agency. Monash is all about making an impact and we believe this partnership will enable us to further promote our brand in an innovative and modern way,” Burke said.

According to Julian Bell, managing partner of GPY&R Melbourne, “We’re both thrilled and humbled in equal measure to be working with Australia’s largest university. We look forward to helping Monash grow both at home and abroad.”

Please login with linkedin to comment

Aaron Tobin buyma GPY&R

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]