Leading global luxury wine and spirit business Moët Hennessy Australia has picked Havas Creative Group as its digital and social agency of record following a competitive pitch that took place at the end of 2016.
The brief covers all brands in the Moët Hennessy portfolio: Moët & Chandon, Chandon, Glenmorangie, Belvedere, Veuve Clicquot, Ardbeg, Hennessy, Cloudy Bay, Cape Mentelle. Dom Pérignon, Ruinart, and Krug.
The win comes off the back of the successful work Havas owned PR, experiential and social agency, Red Agency, has been doing over the past year for Moët Hennessy. Havas and Red Agency will work together to deliver on a number of the brand briefs.
Digital strategy director at Havas, Bohdi Lewis, said: “We are hugely excited by the opportunity of working with Moët Hennessy. Their brands are already highly aspirational with very high levels of awareness in Australia. The challenge we face is how to turn this awareness into something more meaningful and accessible to new generations who define luxury very differently to audiences of the past.”
Head of digital at Moët Hennessy Australia, Chris Maloney, said: “Havas demonstrate an insight-driven, strategic and creative approach to digital, social and innovation. We look forward to partnering with them to enrich the consumer experience across our luxury champagne, wine and spirits brands.”
Lewis adds that Havas and Moët Hennessy will be exploring new technologies for activating campaigns: “Moët Hennessy clearly have the appetite to explore new ways to connect with consumers, as demonstrated by their commitment to co-fund with Havas a pipeline of work dedicated to testing new technologies. This is exactly the type of client we want to attract.”
The activity begins immediately.