Boku, a mobile payments company that works with Facebook and Sony, thinks text messaging can help magazine publishers boost their subscription revenue.
A San Francisco-based startup is partnering with U.K. publisher IPC Media - owner of titles such as NME, Wallpaper and Horse & Hound - on a mobile-payment system that allows consumers to subscribe to magazines via text message.
If nothing else, it might cut down on the number of subscription notices — otherwise known as “blow in” cards — tucked inside magazines.
The San Francisco-based startup said Thursday that it’s partnering with U.K. publisher IPC Media — owner of titles such as NME, Wallpaper and Horse & Hound (yes, it’s a real magazine) — on a mobile-payment system that allows consumers to subscribe to magazines via text message and charge the subscription to their phone bill.
Here’s how it works: Print ads direct would-be subscribers to text a code to a number. They receive a confirmation text in response, directing them to a registration page on a mobile website. The subscription is then charged to the person’s phone bill, or deducted from a prepaid balance.
IPC Media captures the subscriber data, such as name, address and email, according to Ray Ramillosa, VP-marketing at Boku.
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