Mobile Embrace Strengthens FY2016 Revenue Base

Mobile Embrace Strengthens FY2016 Revenue Base
SHARE
THIS



Mobile marketing and payments company Mobile Embrace Limited has announced that it has significantly strengthened its FY2016 revenue base with a new 12-month, $2.1 million lead generation contract secured by the company’s wholly owned subsidiary, The Performance Factory, with one of Australia’s leading and most well recognised Vocational Education and Training (VET) providers.

The new contract was secured based on The Performance Factory’s ability to deliver a unique and highly targeted lead generation campaign to the client through the business’ proprietary lead generation network offering. As more advertisers look at customer acquisition strategies that deliver measurable returns on investment, this new contract is evidence that advertisers will procure products and services that can deliver outcomes in the increasingly fluid online and mobile marketing and promotional environment.

The client, Australia’s leading VET provider, is using The Performance Factory’s lead registration network as a means to identify and pay for only qualified leads which will then enrol into the clients’ VET courses across Australia.

The Performance Factory continues to perform very well as part of MBE, with the business experiencing solid organic revenue growth and profitability, and importantly, an increasing pipeline of new tendering opportunities. The business exceeded budgeted revenue by $2 million in FY2015 and is on track to again strengthen its operating and financial performance in FY2016.

Commenting on the new contract and The Performance Factory’s continuing growth, Mobile Embrace’s chief executive officer, Chris Thorpe, said: “This is as very pleasing and significant contract for Mobile Embrace and is it is a clear indication that we are now starting to achieve real scale in our operating businesses. Clients recognise that we have the capabilities and service offerings to deliver meaningful ROI from targeted digital marketing campaigns.

“While this campaign will be largely driven by mobile performance marketing initiatives, this is a growing and accepted lead generation tactic and it encompasses all the targeting benefits of mobile marketing without any impact from ad-blocking. The Performance Factory is experiencing growing inquiry from advertisers looking to undertake similar campaigns and partner with marketing partners that are at the forefront of customer acquisition techniques and understand the ever-evolving online marketing environment.

“The Performance Factory has been an excellent acquisition for Mobile Embrace and it has outperformed in both revenue and profit terms. Its organic growth prospects are compelling, and it is benefiting from MBE’s larger scale and service offering.

“Whilst we are in the early stages of FY2016, all our lines of businesses have experienced a strong start to the year. We are confident that the cross-selling and individual opportunities we are witnessing from our Reach, Engage, Transact, and Embrace offering positions us well for the year ahead. We have a number of new developments pending, and we look forward to updating shareholders in the near term on these wins.”

Please login with linkedin to comment

a2 Milk

Latest News

Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]