Mitchells dines on Maggie Beer Products

Mitchells dines on Maggie Beer Products

Iconic food brand Maggie Beer Products has handed its media planning and buying account to Mitchells.

B&T Magazine
Posted by B&T Magazine

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“Mitchells has been awarded the media planning and buying for iconic food brand, Maggie Beer Products.

Maggie Beer Products is the brand developed by the Australian cooking legend of the same name, and has enjoyed a high profile due to the quality and provenance of the produce and being the namesake of one of the legends of Australian cooking.

Sarah Goodwin, Marketing Manager at Maggie Beer Products said, “Mitchells has a long history of working with many great Australian food brands, so we saw a natural fit with Mitchells for our first media agency. As our brand continues to grow, we look forward to working with Mitchells to promote our products and ensure that we are going to market with the most integrated and effective media approach.”

Adrian Roeling, General Manager of Mitchells said, “Maggie Beer Products stands out in the cluttered food market as a uniquely Australian gourmet brand. We feel privileged to work with them as they continue to distinguish themselves through top quality products and our carefully targeted communications plan.”

Mitchells will work with Maggie Beer to promote its range of food products, hampers and cook books, through an integrated campaign focused on lifestyle and cooking platforms, as well as main stream media. Media for Maggie Beer Products was previously managed in-house.”