Mindshare Wins Grand Prix At The MFA Awards!

Mindshare Wins Grand Prix At The MFA Awards!

GroupM agency Mindshare has nabbed the Grand Prix at the Media Federation of Australia (MFA) Awards last night.

B&T Magazine
Posted by B&T Magazine

Mindshare won it for its Youth off the Streets work, #laceitup.

Below are the full list of winners.

Beverages

Client: Coca-Cola
Company: UM
Entry: #colouryoursummer

Automotive:

Client: Ford
Company: Mindshare
Entry: Ranger: Brains Over Brawn

Finance/Insurance/Government/Corporate & Real Estate

Client: NAB
Company: Mindshare
Entry: Ranger: Federal Budget Hub

Clothing, cosmetics and retail

Client: L’Oreal Paris
Company: Carat
Entry: Ranger: Looking Fly with a Winged Eye

Food & Grocery

Client: Colgate Palmolive
Company: MEC
Entry: Dynamo: Mums, Mud And A Million Different Messages

IT & Consumer Durables

Client: Optus
Company: Starcom MediaVest Group
Entry: ROI Facebook

Media/Entertainment/Travel & Leisure

Client: Wotif
Company: Match Media
Entry: The Wonderful World of Wotifa

Partnership Award

Client: Coles
Company: NewsLifeMedia
Entry: Australia’s Largest Digital Partnership – taste.com.au & Coles

Pro Bono/Cause Marketing Incentive – In recognition of Pam Lane

Client: Good Beginnings Guide Dogs NSW/ACT
Company: Foundation
Entry: Small Agency. Big Heart. And the $100,000 Challenge.

Best Strategic Launch Campaign

Client: Roadshow
Company: OMD
Entry: Paper Planes: Helping A Little Aussie Film Fly

Best Integrated Media Campaign

Client: Roadshow
Company: OMD
Entry: Paper Planes: Helping A Little Aussie Film Fly

Best Use Of A Small Budget (Up to $300,000)

Client: Youth off the Streets
Company: Mindshare
Entry: #laceitup

Best Media Innovation

Client: Coca-Cola
Company: UM
Entry: #colouryoursummer

Best Demonstration Of Results

Client: Coca-Cola
Company: UM Sydney
Entry: #colouryoursummer

Best Use Of Data

Client: Narellan Pools
Company: Affinity
Entry: Diving Into Data Makes A Big Splash For Narellan Pools

Media Owner Of The Year

Company: MCN
Entry: MCN

Marketing Team Of The Year

Company: Meat & Livestock Australia
Entry: The Breeding Ground For Australia’s Best Marketers

NGEN Award

Client: Mirabel Foundation
Company: Declan Peach & Jacqueline Osborne – UM
Entry: 365 Candles

MFA 5+

Company: Caitlin Schuch, Alex Concannon & Lisa Rakowski – Starcom Mediavest Group
Entry: Earning C-Suite Attention

GrandPrix

Client: Youth off the Streets
Company: Mindshare
Entry: #laceitup