Mindshare Wins Grand Prix At The MFA Awards!
GroupM agency Mindshare has nabbed the Grand Prix at the Media Federation of Australia (MFA) Awards last night.
Mindshare won it for its Youth off the Streets work, #laceitup.
Below are the full list of winners.
Beverages
Client: Coca-Cola
Company: UM
Entry: #colouryoursummer
Automotive:
Client: Ford
Company: Mindshare
Entry: Ranger: Brains Over Brawn
Finance/Insurance/Government/Corporate & Real Estate
Client: NAB
Company: Mindshare
Entry: Ranger: Federal Budget Hub
Clothing, cosmetics and retail
Client: L’Oreal Paris
Company: Carat
Entry: Ranger: Looking Fly with a Winged Eye
Food & Grocery
Client: Colgate Palmolive
Company: MEC
Entry: Dynamo: Mums, Mud And A Million Different Messages
IT & Consumer Durables
Client: Optus
Company: Starcom MediaVest Group
Entry: ROI Facebook
Media/Entertainment/Travel & Leisure
Client: Wotif
Company: Match Media
Entry: The Wonderful World of Wotifa
Partnership Award
Client: Coles
Company: NewsLifeMedia
Entry: Australia’s Largest Digital Partnership – taste.com.au & Coles
Pro Bono/Cause Marketing Incentive – In recognition of Pam Lane
Client: Good Beginnings Guide Dogs NSW/ACT
Company: Foundation
Entry: Small Agency. Big Heart. And the $100,000 Challenge.
Best Strategic Launch Campaign
Client: Roadshow
Company: OMD
Entry: Paper Planes: Helping A Little Aussie Film Fly
Best Integrated Media Campaign
Client: Roadshow
Company: OMD
Entry: Paper Planes: Helping A Little Aussie Film Fly
Best Use Of A Small Budget (Up to $300,000)
Client: Youth off the Streets
Company: Mindshare
Entry: #laceitup
Best Media Innovation
Client: Coca-Cola
Company: UM
Entry: #colouryoursummer
Best Demonstration Of Results
Client: Coca-Cola
Company: UM Sydney
Entry: #colouryoursummer
Best Use Of Data
Client: Narellan Pools
Company: Affinity
Entry: Diving Into Data Makes A Big Splash For Narellan Pools
Media Owner Of The Year
Company: MCN
Entry: MCN
Marketing Team Of The Year
Company: Meat & Livestock Australia
Entry: The Breeding Ground For Australia’s Best Marketers
NGEN Award
Client: Mirabel Foundation
Company: Declan Peach & Jacqueline Osborne – UM
Entry: 365 Candles
MFA 5+
Company: Caitlin Schuch, Alex Concannon & Lisa Rakowski – Starcom Mediavest Group
Entry: Earning C-Suite Attention
GrandPrix
Client: Youth off the Streets
Company: Mindshare
Entry: #laceitup
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