Mindshare Snares Bohemia’s Aaron Achurch For IAG And IKEA Business

Mindshare Snares Bohemia’s Aaron Achurch For IAG And IKEA Business

Mindshare has appointed Aaron Achurch to the role of client leader across the IAG and IKEA business.

B&T Magazine
Posted by B&T Magazine

Achurch has over 14 years of media experience having spent 12 years of his career at Ikon Communications working across brands such as Diageo, Bankwest, Vodafone and ARU to name a few.  Most recently Achurch was at Bohemia where he was working across the Lion account.

Mindshare won the IKEA account in a competitive pitch at the end of 2016.  Mindshare have held the IAG account for three years and Achurch is replacing Melinda Walters on this part of the business.

Achurch commented on his appointment: “I’m really excited to be joining the Mindshare team and working across two very dynamic and diverse clients like IAG and IKEA.  Mindshare as an agency is very much on an upward trajectory and I am looking forward to being a part of that.” 

Katie Rigg-Smith CEO Mindshare Australasia, commented on the appointment: “Aaron has such a great reputation in market as someone that really cares about how brands come to life in media and finding ways to collaborate with client, agency partners and media owners alike to make that happen.  This type of collaboration is critical on brands such as IAG and IKEA that Aaron will now be leading for us and we are thrilled to have him join Mindshare.”

Achurch’s role is effective immediately.