Mindshare, the global media agency network, has appointed Trevor Crook to the role of Head of Investment – Melbourne.
Crook joins Mindshare with over 14 years’ media experience, spanning both Publisher and Client side. During this time Trevor worked in a number of senior roles, including eight years at the Nine Network, and most recently at both Southern Cross and The City of Melbourne. Crook will lead all investment at Mindshare Melbourne, working alongside Tanya Koppe – Head of Digital Melbourne – in order to deliver a comprehensive and market leading investment product. Crook will report directly to Nicola Lewis – Chief Investment Officer.
Lewis said: “Not only does Trevor have a very solid reputation in market, he has a fresh and enthused approach to our business. His passion for media, his forward thinking perspective on investment, his sophisticated approach to client service, proven leadership skills and expansive knowledge of the media landscape will only serve to bolster our National Investment Leadership team”
Crook said: “I’m absolutely thrilled to join Mindshare. The opportunity to lead the investment team in Melbourne is a career privilege, and one that I take very seriously. I look forward to working closely with our media partners to ensure a significant and positive contribution to the mutual benefit of our clients business”
Crook’s role is effective immediately.