VML Australia has been selected as the lead strategic and creative agency for Microsoft Australia, charged with helping the marketing team to drive creative innovation across its brand, advertising and digital marketing efforts.
VML will work across the entire Microsoft ecosystem and bring a new, digital-first lens to Microsoft’s business.
“Our business in Australia is ever evolving. We’re on a journey of not only ensuring more customers are using Microsoft products and services, but importantly loving their experience and the Microsoft brand. We look forward to a new approach and what we’ll accomplish in this space with VML as our lead agency as we apply a digital first creative focus,” said Josephine Lanzarone, Microsoft Australia CMO Lead.
Aden Hepburn, managing director & ECD of VML Australia said the agency is excited to be partnering with Microsoft: “This is a category we’re very passionate about as an agency. So it’s a great opportunity to partner with an incredible brand as some amazing new products and services are announced.
“We’re looking forward to applying our thinking and capabilities for Microsoft in a space where there is so much innovation happening right now”
VML will also help to drive innovation streams amongst its full-service creative remit above and below the line, including digital, social and strategy.
The first big creative work by Microsoft and VML Australia has just launched, “Julia’s Flubble Machine, made with Office 365.” An integrated creative campaign for Microsoft Office 365.
The campaign showcases the collaborative productive power of Office 365 in the cloud and its cross-device capabilities.
The campaign story follows Julia, an eight-year-old girl, as she brings the idea of gourmet flavoured bubbles to life, collaborating with designers, cake artists and even a professional bubbleologist along the way.
The campaign is realised through a series of content pieces, including the documentary-style hero film, and supported across digital, social, mobile, outdoor and radio. All of this will culminate in the Flubble Machine itself, which will be unveiled to the public at Microsoft Flagship Store on Pitt Street in Sydney.