MicroChannel Acquires Engage Digital Services

Two embracing teddy bears looking through the window sitting on window-sill.

Marketing technology practice and marketing automation specialists, Engage Digital Services (Engage Digital), has been acquired by MicroChannel, a provider of business technology across Asia Pacific.

B&T Magazine
Posted by B&T Magazine

Engage Digital will operate as a subsidiary of MicroChannel.

“Being part of the MicroChannel group allows us to fulfil our vision of being a leading provider of marketing technology solutions across Asia Pacific. With MicroChannel’s extensive resources, customer base and offices throughout the region we are now in a great position to achieve this,” said Antony Dutton, Engage Digital managing partner.

Founded in 2009 by two partners in Sydney – Jeff Clark and Antony Dutton, Engage Digital pioneered cloud-based marketing automation technology in the Asia Pacific. Previously operating as Silverpop APAC, the Engage Digital team works with a number of brands and clients across the Asia Pacific region and has an impeccable and unrivalled knowledge of the leading marketing technologies.

Engage Digital delivers the following services:

  • Behavioural marketing automation strategy
  • Marketing technology integration and optimisation
  • Digital marketing strategy
  • Marketing automation deployment and training

“With the increasing demand for marketing process technology and the fact that it’s now a business-critical investment, this acquisition expands our ability to provide a true end-to-end offering for our clients” said Harach Lucas, MicroChannel managing director.

“We are proud of our history of bringing Silverpop to the region and we look forward to our ongoing relationship with IBM now that Silverpop is part of the IBM Marketing Clou,” added Jeff Clark, Engage Digital managing Partner.