Cadreon Australia managing director Jessica White has named Michelle Kyd as the new general manager of the agency.
White (pictured above) has been working on the continued expansion of Cadreon’s capabilities since July when she was promoted to the managing director role. She was formerly general manager of Cadreon and took over from Marc Lomas who has been promoted to a major US-based programmatic role at Cadreon in New York.
“Our focus is on growth and diversification into new channels and we have made key changes to the team allowing for heightened responsiveness to opportunities for innovation,” said White.
“Michelle has significantly impacted Cadreon’s performance in the past 12 months, driving strong results and building close relationships across IPG Mediabrands and clients. In her new role, Michelle will be taking the reins across both client servicing as well as our central operations team,” said White.
Michelle Kyd was sales director at Cadreon before her promotion to general manager.