The power of storytelling will be showcased in dramatically different and dynamic ways at News Corp Australia’s Come Together events this year.
Titled ‘News Futures’, the exclusive events will involve a series of presentations, held across four days in May, in Melbourne and Sydney, for News Corp clients, partners and creative and media agency leaders.
Guests will be treated to a series of interactive and creative presentations that will capture their hearts, minds, imagination and palettes, News Corp announced today.
The company’s executive chairman Australasia, Michael Miller, said the event will involve a unique storytelling journey with a number of new marketing and sales initiatives to be revealed.
“We have a lot of great stories to tell and as we continue to develop innovative and creative ways for marketers to better connect with audiences and attract more customers, we want to share this news with our clients and partners,” Mr Miller said.
“News Corp has a reputation for reinvention and innovation, and with exciting announcements and product updates, we will inspire ideas for future creative campaigns and initiatives.”
The events, designed to showcase storytelling and innovation, will be held at The Olsen in Melbourne on May 1 and 2 and the Hyatt Regency in Sydney on May 15 and 16.
Damian Eales, chief operating officer, publishing said: “We are here for our clients – to support them, to solve their problems, enhance their brands and find the most creative and impactful solutions through our breadth and depth of assets and channels.
“Our connection and engagement with Australia, combined with some exciting initiatives and the unified expertise of News Corp, will ensure we deliver even stronger results in the future for our partners.
“We are increasingly bringing together the best of News Corp and have very powerful, compelling and unique propositions for our clients and commercial partners,” Eales said.
“As a diversified multi-media company we are proud of what we stand for, what we offer and how we are leveraging our strengths to benefit our businesses, our brands, our clients and partners. We are collaboration at its best.”