Miami Ad School Enlist Ogilvy Head Of Social To Lead Social Media Boot Camp

Miami Ad School Enlist Ogilvy Head Of Social To Lead Social Media Boot Camp
B&T Magazine
By B&T Magazine



Miami Ad School Australia has announced that Brie Stewart, head of social at Ogilvy Australia will coordinate and teach the School’s new Social Media Boot Camp commencing in October.

The 10-week Social Media Boot Camp is an intensive, condensed program where strategists partner with creatives to work on social media briefs, including a real client brief, to create a portfolio of several outstanding campaigns. It is suitable for planners, creatives, account managers and brand managers.

“We welcome the Miami Ad School Social Media Boot Camp as it provides its graduates not only with the latest knowledge on Social Issues but also with the creative and executional skills to create content as well as strategy,” Stewart said.

“Social media has progressed from erratic, bite-sized pieces of content disconnected from other marketing initiatives, to being an integral part of 360-degree communications for brands and businesses.

“This course will look at social media from this lens; incorporating the importance of strategy, data, listening and insights, in combination with ideation and creative elements and paid media tactics. We live in a new marketing and communications world, and social media plays a very large role within this.”

Stewart will be joined by a team of experts who will coach students in content creation and strategy. James Theophane, a Grand Prix winning creative director will teach a class in ‘Interactive Concepting’; Ken Marlewski, user experience director at M&C Saatchi will teach ‘User Experience’; leading photographer Tim Bauer will teach a class ‘Experiments in Digital Photography’ for Instagram.

In addition, social media experts from ten different agencies will coach students in all aspects of social media from content strategies, paid media and texting campaigns to understanding data and analytics.

The Miami Ad School SMPB will run from 3 October to 7 December 2016. Classes are taught after hours, from 6.30pm to 9.15 pm Mondays to Fridays. For more info see here.




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