Men’s Style Website Goes Live To Complete Multi-Platform Offering

Men’s Style Website Goes Live To Complete Multi-Platform Offering
SHARE
THIS



Bauer Media has today launched an online presence for Men’s Style magazine, completing the brand’s multi-platform offering to sit alongside the quarterly print edit.

Supported by partners Ben Sherman, Cartier and Henkell, the total brand now encompasses the mag, fortnightly eDM, a stronger presence on social media and its Men of Influence and Men of Style events.

Mensstyle.com.au will present curated content which reflects the key pillars of fashion, watches, fragrances and grooming, motoring, events, lifestyle and more. Exclusive video are also included in the line-up.

“To launch a website in 2016 is not the most innovative thing to do and we’re aware of that,” Men’s Style publisher Cornelia Schulze admitted, describing the look and feel as “clean and classy”.

“It’s also not just a copy of the magazine,” she told B&T. “We’re not just taking magazine copy and putting it online… It’s very much on the spectrum of Men’s Style.”

“Men are time poor, they don’t want fluff, they want targeted content, and that’s one of the reasons why we started our newsletter.”

“Our social reach has grown dramatically over the past twelve months, so adding another stylish, but focused digital offering was a logical next step. Market feedback has been excellent and we are very happy to launch this site with the support of a range of outstanding brand partners.”

Men’s Style editor Michael Pickering added, “The launch of mensstyle.com.au completes the 360-degree picture for the title and allows us to keep our audience more regularly updated on the things they already love the magazine for – our considered edit for their stylish modern lifestyle – as well as offering different and exclusive content that complements the print title.”

“Men’s Style has undergone a significant transformation in 2015, not only in digital but in print as well,” Schulze added.

One of these things, she said, was the switch to the male model cover, which has helped to “change perceptions” of the publication in a big way.

“It was the sophisticated cover it deserves and the sophisticated cover it needs to have,” she said.

“It’s definitely a brand we’re expanding further.”

The launch of mensstyle.com.au coincides with the Autumn edition of Men’s Style which goes on sale today.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]