Men’s Style Launches Its First Classic Edition

Men’s Style Launches Its First Classic Edition
SHARE
THIS



Bauer Media’s Men’s Style has launched its first Classic Edition, a 150-page style manual for the modern Australian man.

The Classic Edition is set to become a collectible issue with a heavier page stock and textured cover, and is being published in addition to the regular quarterly issue of Men’s Style.

Men's Style - Classic Edition

Michael Pickering, editor of Men’s Style said: “Men’s Style Classic Edition will be the first time in the title’s 13-year history that we have released a premium collectible ‘style manual’ bringing together the best of men’s fashion, watches, accessories, grooming, motoring and lifestyle.

“More about timeless and enduring content around style than news or trends, Classic Edition will look and feel substantially different than the quarterly magazine, thanks to a thicker cover stock and a ‘one-off’ layout design inside. We’re quite proud of this reference manual for the modern gent to come back to time and again, and expect it to become an annual event.”

The special issue includes features such as an A to Z of contemporary dressing for men, a comprehensive accessories guide, a guide to modern dressing for events, an Australian exclusive interview with enduringly stylish actor Matthew McConaughey, a 14-page watch special and the 10 best luxury cars of the past 50 years.

Earlier this year Men’s Style launched mensstyle.com.au, a highly curated website which reflects the masthead’s key pillars of fashion, watches, fragrances and grooming, motoring, events, lifestyle and more.

The launch of Classic Edition is a further addition to Men’s Style’s multi-platform offer, sitting alongside the quarterly magazine, website, fortnightly newsletter, its strong presence on social media and the prestigious Men of Influence and Men of Style events.

The Classic Edition is being supported by a range of premium advertisers. It goes on sale from Monday 10 October priced at $14.95.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]