Lingerie For Men: Sensual Eroticism Or Creepy Perversion?

Lingerie For Men: Sensual Eroticism Or Creepy Perversion?
SHARE
THIS



In this industry, it’s all about finding your niche, nestling into the place that no one else has taken up yet. However in this saturated marketplace, actually finding an untapped area is tricky.

And yet, this lingerie brand has managed to figure out its slot.

It’s lingerie for men. Sexy, lacy, silky bras and panties for males. Too often men have a limited choice for underwear choices, boxers or briefs, white, black or sometimes patterned.

Created in 2008 by Aussie couple Brent and Lara Krause, the brand HommeMystere has secured a surge in popularity and coverage since launching its online website, according to the New York Post.

Per the brand’s website, the online store was introduced to meet the demand since its range was involved in the Las Vegas International Lingerie show in 2012.

Image via The Huffington Post

Image via The Huffington Post

The brand was launched as men’s lingerie in mainstream stores was deemed ‘too confronting’, the website explained, but ‘not exciting enough’ for adult shops.

“The general profile of HommeMystere customers is male, married and over 40,” the site said. “He has discerning taste in underwear and want luxury garments but does not need to show it off to others. He wants something new and exciting to buy and usually has the disposable income to make that purchase.”

The brand has been garnering much attention lately, with ARN’s 101.7WSFM suggesting Jonesy would look pretty good in some lovely lingerie.

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]