Media intelligence solutions company, Meltwater, has launched a new product built for corporate communications and other business decision makers to keep on top of billions of real-time editorial, blog and social media conversations.
The Meltwater solution extracts the insights required to manage your brand, understand competition, and keep on top of industry trends. This product is the latest in a series of technology innovations built on the promise of delivering insights from data on the outside to help organisations make better, more informed decisions.
“Most companies spend a lot of effort mining internal data, but underestimate the wealth of business insights that can be extracted by mining the large amount of information openly available on the internet,” said Meltwater Founder and CEO, Jorn Lyseggen. “Advances in data science have paved the way for a new class of business intelligence. We have leveraged this to rebuild the Meltwater platform from the ground up to present real-time insights from the outside that can be used to drive business strategy.”
“Businesses must look beyond internal reporting systems and to external data, both structured and unstructured, in order to have a complete view and understanding of their market,” said Jay Famico, practice director of technology at SiriusDecisions. “This is hard to do, and beyond the technical complexity, even data science teams that do this well have a difficult time securing internal stakeholder buy-in. However, with the launch of easy to use tools in the market, we’re going to see an increase in organizations using external data to make day-to-day decisions.”
Meltwater’s 23,000 customers are already looking outside, beyond their internal reporting systems to a world where information is constantly changing. They know that external factors can be as important as internal, that the scope of the influencer community is expanding, and that reputations can shift within minutes. To navigate this changing environment, organisations need to move to real time media intelligence.
The new Meltwater solution has been completely redesigned with a modern user experience and workflows to help:
- Cut through the noise – find the meaning in billions of conversations and identify what’s important
- Track the market and see their impact – use analytics and real-time dashboards to take the guesswork out of market trends and campaign performance
- Connect with key influencers – drive the conversation in any channel by delivering the right content to the right audience
- Compare their brand – benchmark their performance against the competition
“The dashboard on the new Meltwater platform is amazing!” said Caroline Raffan, marketing and communications coordinator at Ausfilm. “All the analytics we need to monitor are in one place. We are able to easily compare media coverage and the new interface is extremely user friendly. The potential for us to easily and quickly generate reports on media relating to our brand will be invaluable to Ausfilm.”