Meltwater Launches New Media Intelligence Solution

Fractal Wave series. Composition of fractal sine waves and color with metaphorical relationship to design, mathematics and modern technologies
SHARE
THIS



Media intelligence solutions company, Meltwater, has launched a new product built for corporate communications and other business decision makers to keep on top of billions of real-time editorial, blog and social media conversations.

The Meltwater solution extracts the insights required to manage your brand, understand competition, and keep on top of industry trends. This product is the latest in a series of technology innovations built on the promise of delivering insights from data on the outside to help organisations make better, more informed decisions.

“Most companies spend a lot of effort mining internal data, but underestimate the wealth of business insights that can be extracted by mining the large amount of information openly available on the internet,” said Meltwater Founder and CEO, Jorn Lyseggen. “Advances in data science have paved the way for a new class of business intelligence. We have leveraged this to rebuild the Meltwater platform from the ground up to present real-time insights from the outside that can be used to drive business strategy.”

Screen Shot 2015-03-12 at 5.30.28 PM

“Businesses must look beyond internal reporting systems and to external data, both structured and unstructured, in order to have a complete view and understanding of their market,” said Jay Famico, practice director of technology at SiriusDecisions. “This is hard to do, and beyond the technical complexity, even data science teams that do this well have a difficult time securing internal stakeholder buy-in. However, with the launch of easy to use tools in the market, we’re going to see an increase in organizations using external data to make day-to-day decisions.”

Meltwater’s 23,000 customers are already looking outside, beyond their internal reporting systems to a world where information is constantly changing. They know that external factors can be as important as internal, that the scope of the influencer community is expanding, and that reputations can shift within minutes. To navigate this changing environment, organisations need to move to real time media intelligence.

The new Meltwater solution has been completely redesigned with a modern user experience and workflows to help:

  • Cut through the noise – find the meaning in billions of conversations and identify what’s important
  • Track the market and see their impact – use analytics and real-time dashboards to take the guesswork out of market trends and campaign performance
  • Connect with key influencers – drive the conversation in any channel by delivering the right content to the right audience
  • Compare their brand – benchmark their performance against the competition

“The dashboard on the new Meltwater platform is amazing!” said Caroline Raffan, marketing and communications coordinator at Ausfilm. “All the analytics we need to monitor are in one place. We are able to easily compare media coverage and the new interface is extremely user friendly. The potential for us to easily and quickly generate reports on media relating to our brand will be invaluable to Ausfilm.”

Please login with linkedin to comment

Latest News

Attention! B&T’s Inaugural Bootcamp Launches!
  • Advertising
  • Marketing
  • Media
  • Technology

Attention! B&T’s Inaugural Bootcamp Launches!

B&T announces its new industry bootcamp! And, if you're like us & didn't know anything about it, all's revealed here.

by B&T Magazine

B&T Magazine
Brand Safety “Considerably More Complex” Than The Industry Thinks: Inskin Media GM
  • Advertising
  • Marketing
  • Media

Brand Safety “Considerably More Complex” Than The Industry Thinks: Inskin Media GM

The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, according to a new study, which suggests some concerns around brand safety may be misunderstood. The study – by Inskin Media, Research Now and Conquest Research – compared the conscious and subconscious […]

Nova’s ‘Kate, Tim & Marty’ Show Goes Regional
  • Media

Nova’s ‘Kate, Tim & Marty’ Show Goes Regional

Nova has announced that its Kate, Tim & Marty drive show will expand its reach beyond the metropolitan market to be syndicated across 48 regional stations from today. Kate Ritchie, Tim Blackwell and Marty Sheargold, who won the Best On-Air Team (Metro FM) trophy for the second year running at the 2017 Australian Commercial Radio […]

Over 50s Insurer Apia Unveils New Work Via DDB Melbourne
  • Campaigns

Over 50s Insurer Apia Unveils New Work Via DDB Melbourne

Apia takes a look at the real-life, relatable moments over 50s experience with its new campaign via DDB Group Melbourne. For 30 years Apia has been designing products and services for Australians over 50. This new Home Insurance, Health Insurance and Multi-Policy Discounts campaign aims to speak to people in a way that’s refreshing, relatable […]

Facebook Makes Another News Feed Change
  • Media

Facebook Makes Another News Feed Change

Social media behemoth Facebook has announced its second major update for News Feed to make sure the news people see, while less overall, is high quality. This week, Facebook announced that the platform will launch a small test in the US focused on prioritising news from publishers that users find trustworthy. Facebook is also exploring ways […]

Domain Boss Antony Catalano Exits
  • Media

Domain Boss Antony Catalano Exits

Mystery surrounds Domain boss's surprise exit, although the Mystery Machine nor a talking dog not spotted at Fairfax.

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival
  • Media

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival

Jasmin Tarasin, director at boutique production company PHOTOPLAY, is inviting invites audiences to take a trip through the inner-workings of the mind in ‘Ghost Train’, her latest multi-sensory VR project set to feature at this year’s Sydney Festival. Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin’s uniquely immersive ‘Ghost Train’ is a […]

March One To Rebrand Fundraising Institute Australia
  • Marketing

March One To Rebrand Fundraising Institute Australia

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]